You are viewing Bitcoin miners as "consumers," when infact they are miners (laboring to make a profit). Sorry, but I am not buying an ASIC miner for the bragging rights, and I'm sure 99% of other people buying ASIC's ARE doing it to make money.
ASIC manufacturers are hanging themselves by charging too much for their hardware. They are stunting their future growth by alienating their core market.
It's clear from the many many threads on here that the 'consumers/miners' are incapable of doing the profitability calculations for miners, are under-estimating diff increases or are getting their miners later than expected and for one or all of these reasons are therefore buying miners at unprofitable prices. They may *intend* to make money but they are making purchases which will make a loss. They are the loser, the seller of the miner wins. Yet you say the sellers are out of their minds?