Thanks! The plan is to stay completely impartial. This won't ever be a pay to play game where the more you pay the better you look. We want to let the community decide and rewards will be based on the support developers draw from the community. We aren't looking to be a single source of telling users to trust anything, we'll allow the community to be the judge. This will involve many anti-automation techniques as well as provide community members the opportunity to earn rewards for participating.
We don't want to be that one guy telling the entire community who to trust. We want to give the community the tools to do this themselves.