http://en.wikipedia.org/wiki/80_Plus#Efficiency_level_certifications
On 230V, your 80Plus GOLD will increase from 90->92% efficient at 50% load, and from 87->88% efficient at 100% load.
This means that you're probably closer to 91% efficient at your 70% load. So now, less of your 660W draw from the wall is due to inefficiencies, and more of it is due to your hardware actually pulling that much.
(660x0.91)=600W. Your hardware is pulling ~600W from your PSU, which is pulling 660W from the wall. Your PSU is rated for 850, but is outputting 600. This gives you 250W of headroom. Not a huge difference, but a little.
Again, you might be able to squeeze by with another GPU on there, but I would be cautious of pushing it >100% the PSU's rating.