The 7970's are to act as a stopgap while we wait for asic to actually hit the market. While we lose mhash/$ going with gaming rigs, I think we will gain in ease of resale and retention of equity.
My only fear is: the person who purchases the rig expects any kind of warranty. If no warranty is given, then resell price could be hurt.
The store would still honour any manufacturers warranty, as far as the store is concerned, they warranty/insure the hardware, not the customer.
Would cost a small premium but 2 years of same day swap in store insurance is available for purchase, and is transferable as well.
The insurance service also permits a reset to factory settings(clean os install) and a virus scan a couple times a year.
This will help with any concerns our customer would have.