No-one's suggesting that dank isn't risking getting busted - especially if he's going to be selling directly rather than through SR. His "investors" need to take that risk into account - they'll have no plausible deniability if he does get busted and need to consider whether they'd be open to charges themselves in their particular jurisdiction if that happens.
We don't know whether dank is even planning on holding stock and shipping directly or using a drop-ship model where he never comes into contact with the merchandise but simply passes on orders.
While I personally think it's silly to risk a criminal record at 18 for little return (it's not likely to become a multi-million dollar enterprise), it's up to dank and his investors to decide whether they consider that risk worthwhile.
I didn't want to get into the business part, but yes it is highly unlikely he will create a multi-million dollar enterprise
(or even a profitable business after he attempts to draw a salary)
The margins are to small and the potential volume of bitcoin sales so tiny that it would not be worth it.
If it was, I would be pursuing that market right now.
My lady handles the office for shellshock here in edmonton - 3 retail stores and a great website...
Knowing how much work goes into that, I doubt dank is pulling it off just himself and with a bit of funding from the community.