"I'm currently in the process of starting another business and am in the introduction phase where I'll have to do market-penetration strategies of below cost to try and gain some market share sadly.
I would recommend trying to introduce a chat to your site. A lot of sites especially gambling sites do well when there is a chat. People like to talk about their feelings and their beliefs. If you got a lot of "smart investors" talking then your site is going to have business (seeing as you are an options broker).
The problem I see you guys facing is you are in the gambling thread, a lot of people you would be marketing to, your target area won't be looking for this business anywhere near the gambling section (I last saw your site there I thought?), they see it as investing, not gambling. But that market could also be a downside to you as they might be the ones who make the most money off you guys. Curious, is your options writing computer based, I assume it is?
Your potential other side of the target market since you look to be a small options broker, probably knows very little on options. This is the tons of gamblers who truly gamble whether for recreation or not, and look through all the forum pages of gambling. Your best market would be the tons of people who gamble small amounts, get them to understand what options is and how they can get rich quick overnight if they bet correctly and markets move. I would try to explain options to start in your social media page. Try to make it as simple as possible. Visiting your website I felt overwhelmed and didn't know if it was an options exchange, buying/selling exchange or simply just a mini version of mpex or other areas that offer their own options."
I just sent to you a PM. Please check.