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Topic: ReBranding Projects WHY? (Read 111 times)

newbie
Activity: 39
Merit: 0
February 02, 2018, 10:10:02 AM
#1
why do they rebrand  project, I.E. Raiblock to Nano? i can understand rebranding if the comany has been aquired and merged into different company or the vision/goal has been drastically changed but as far as i can see most rebranding are done without any of these reason, seems like marketing team came up with better name. does that mean previous marketing team wasnt good if thats the case should we have been investing in it at first place.
 to me  look like another artificial way to pump the price, a fancy term for pump/ quick buck, rebranding creators buy cheap sell to sucker who think rebranding  is going to do some thing wonderfull, they forget everything about the company is  basically same, just a fancy name
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