Thanks for your comment.
We mainly believe the investment lies into making First Fair Exchange become a reality, which, for investors, would be extremely beneficial as they get to have a say on the exchange features, design, and so on through their suggestions. Also, with having so many assets tradable on one exchange, and many other improvements over other ones, it would be a truly investor-oriented, as opposed to profit-oriented.
Regardless, we have decided not to advertise the ICO/token directly as an investment, because that would mean the token would be liable to heavy regulation from the SEC. However, if the exchange price after the ICO was about $0.0013, just like (currently) during the ICO, and all tokens were distributed (3.5B), the CoinMarketCap rank currently would just be about #250, and if the exchange was to be used frequently, the token price would likely rise in value. First Fair Token will also be used for most of the markets, so it would be fundamentally necessary for using the exchange, and therefore people would likely want to buy tokens frequently, which can increase the value of the token.
Please note this is not investment advice in any way.
Thanks for the response, that makes sense.