This coin has no direct link to the Indian rupees (₹) or Pakistani rupees (₨) The name rupee is the common name for the currencies of India, Pakistan, Indonesia, Maldives, Mauritius, Nepal, Seychelles, Sri Lanka.
So the target for this coin is south asia. The brand name rupee is known by a lot of people. I think you can see it the same way as other projects like nlg (old dutch currency before they switched to the euro) or other country coins.
Ah I see, thanks for that! I really expected some sort of a link other than just by name. That's an interesting fact about them all using rupee or some close variant, does it all come from one language derivative?