Let me play a devil's advocate role for a while.
There are a couple of reason for why some set equation sign between Russia and USSR.
Before the coup d'etat of 1917
Was it "bloodless"?
Now, taking a step back, it is a sad irony that Soviet ideology was built on the works of Marks and Engels - two vocal russophobes, who in their works wrote that Russia must be broken up. Lenin, a half-German, was also a russophobe with a personal grudge against the royal family. It is now wonder that when Lenin came to power through the coup d'etat, he promptly set about breaking up Russia. Ironically, he is the founding father of at least 4 states: Ukraine, Finland, Latvia and Estonia. About 1.5 million Russian people died as a result of orders that can be traced to Lenin. He also pushed for abolishing Cyrillic alphabet and Westernising Russia, The russophobic policy later prevailed in the Soviet Union. While other republics could demonstrate their national identities, it was unaceptable to declare oneself as Russian, you were immediately stamped as chauvinist. There were many other manifistations of russophobia in USSR, Russian national conciousness was seen as a threat to the existence of USSR's elites.
You're being way too paranoid and small-minded about patriotic labels, and you are missing the bigger picture.
Apparently, the Brits have to call themselves "British" on their census forms, instead of English. Is England being "destroyed from within by the evil British Empire"? No, the idea is laughable. England basically IS Great Britain, and the different label is just political correctness to make the satellite states feel more comfortable. What is far more likely is that for example the
Scottish and
Welsh cultures are gradually being eroded and diluted due to the overwhelming dominance of the English
language.
Do you think the imperialistic Russians could have just told the Estonians and Latvians "come, volunteer to join Russia! The name of your country will change to Russia, but that's just a minor technicality to save ink on maps. Everything else will be the same. You'll be able to keep your own little quirky culture, and trade will improve. We'll allow you to export more goods to Moscow."
Wow! Sounds like a great deal, right?
Of course nobody would ever buy that bullshit. As usual, it would be a long and expensive war. The Russians just needed a better story (to reduce military costs), and Soviet ideology was that story.
"Hey look! We're not Russia any more! Those guys are gone. We have grown beyond such primitive patriotic labels. We are now a friendly Union! Here's a leaflet explaining Marx' Dialectical Gobbledegook. We invite you to join us! By the way, pay no attention to our giant
Russian Soviet army, they're just doing unrelated exercises next to your border for no reason. Oh and... if you do decide to join us peacefully, we would require you teach the Russian language in your schools. It's just a small technicality to promote friendly relations while Moscow
steals all your stuff makes really good trade deals with you."
Nevertheless, all the territories that were part of greater Russia (with the exception of Finland) later came under the umbrella of Soviet Union, and Russian was the lingua franca of the USSR. So, from the outside it very much looked like Russia, while politically, on the inside, Russia was bleeding its lands...
The use of Russian language is persistent today.
Of course it is. That was one of the most important parts of the "Soviet" expansion.