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Should your business accept debit and credit cards? What are the costs and benefits? Choosing to accept debit and credit card payments is a big step but often necessary in running a successful business. It is important to be aware of all the benefits, downfalls, and laws that regulate their use.
Accepting
Accepting Credit Cards
Credit cards allow customers to make payments or purchases by drawing from a reserved line of approved credit. Credit cards are considered the preferred and most popular purchasing power, especially for people with limited funds or those who often make large purchases. If you're considering accepting credit cards, be sure to go over the pros and cons adding this form of payment...
Pro Credit cards are easy to use and make paying bills or making store purchases hassle-free for customers.
Pro The convenience of using credit generally increases the likelihood of consumer 'impulse purchases,' and ultimately contributes to an increase in a business' average sale.
Pro A business that accepts credit cards gives customers another payment option. Since most businesses accept credit, it's possible that your business may lose customers if you only accept cash.
Con Compared to other forms of payment, credit cards come with an increased risk of fraud. However, through laws like the Fair Credit Billing Act Download Adobe Reader to read this link content, credit cards offer additional protection and flexibility for businesses dealing with fraudulent charges or defaulted payments.
Con Businesses see small processing fees for each credit card transaction. While you wouldn't encounter such fees through cash transactions, it's argued that the increased sales volume that credit affords makes up for these fees in the long run.
Con Credit card transactions add another layer of detail to your business's bookkeeping practices.
Accepting
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To enable your business to accept