They've done a good job at making it look real, but I believe it is fake.
Beware that sometimes scam site creators will come on the forum and say it is a legit site. Look for low activity level.
It's obviously a fake. They are claiming with the banner on top of the page saying that they are the only official bitmain product sellers, when in reality, the real official seller of bitmain products is shop.bitmain.com.
Also, check out the bottom of the page where they list their partners. No links whatsoever, they're just putting them there as decoration and there is no real partnership with any of those sites.
These scams are quite common and take a lot of newbies or people who are simply looking to buy cheap mining products.
Definitely watch out for any site that is selling mining gear that you haven't heard before. Do some research, if you can't find anything about their background, it's probably just another site that has popped up recently to rip people off.