Because the increased volume from more new merchants accepting Bitcoin has outpaced the number of new users buying Bitcoin. Merchants offer a "sell" to the bitcoin market but widespread acceptance that Bitcoin can be used to buy things will create more "buy" orders...
The more merchant adoption we have the more liquidity Bitcoin will have. This is good for long term stability but slightly slows speculative price growth.
Bitcoin will grow as time goes on. People will learn about it and it will gain legitimacy. The biggest gain Bitcoin will see in the near future will come from the manufacturing side of the economy accepting Bitcoin. If you want to send money internationally you can't beat the Bitcoin protocol right now.
When a business can pay off its vendors using Bitcoin the price will go through the roof.