Should Casinos invest on endorsement from celebrities

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Quote from: lienfaye on March 19, 2022, 11:11:17 PM

Well, if the particular casino has a budget to get a celebrity to endorse their site then that would be much better. Aside from other promotions and giveaways, having a celebrity endorser can be an effective way to spread awareness to gamblers. A celebrity has many fans that are following them, it can influence his/her gambler fans to also play on the site that he/she endorse because often these fans are following their idol from the product they use, services and also to what they do.

I think it depends on the gambler's experience, on how many years he/she has been playing. Normally someone who has been playing for years wants better conditions, promos, rakeback -which is a way to lower the HE in EV games- and doesn't care about the publicity celebrities do.

Someone who has not been playing for a long time is more more likely to be influenced by celebrities.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Well, if the particular casino has a budget to get a celebrity to endorse their site then that would be much better. Aside from other promotions and giveaways, having a celebrity endorser can be an effective way to spread awareness to gamblers. A celebrity has many fans that are following them, it can influence his/her gambler fans to also play on the site that he/she endorse because often these fans are following their idol from the product they use, services and also to what they do.

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Every platform have got its own style. Stake follow the way of using celebrities to endorse the platform. By the same time it is also promoting the platform through different contests and different forms of bonus provided to its users, which is the reason for its success. If there is only celebrity endorsement, then this could've never been this good.

It is something better than celebrities advertising products. Because, those celebrities never use the product and they advertise it. Here these celebrities are into it and this makes the platform more trusted.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

My take is that great marketing nowadays requires huge investment such as being promoted by influencers and even celebrities. It is indeed a good practice if they keep doing giveaways and contests for their reputation but making a huge step towards your casino's company is a must. Remember that some casino platforms tends to just be anonymous and rely on their user-reviews and contests for their marketing while bigger platforms like Stake tend to step it up a bit.

The only reason casino should do it as well is that if they are eager enough to scale their platform up (which also means that they should have tons of money to make it successful).

Quote from: crzy on March 19, 2022, 03:30:26 PM

Its good to take those celebrities who really gamble because they know what they are doing and they are a living example of gambling. I don’t see any problem on endorsing a gambling site, though Drake doesn’t talk much about it but still his influence can bring more gambler to Stake site so most probably, other site are also looking for someone who can market their platform the same thing Stake did.

The only problem it might encounter is that some celebs and influencers prefer to not have any contract in gambling website nor in any crypto project as it will be their own reputation to risk as well. In Drake's situation, it is acceptable to some as his audience are pretty much matured and more onto gambling. But once Stake could encounter problems like DDoS attacks or any problems of sorts, Drake will also be asked why as he was partnered with them -- in which is a reason why some tends to not deal with online casinos.

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Quote from: crzy on March 19, 2022, 03:30:26 PM

Quote from: PX-Z on March 19, 2022, 09:49:06 AM

Quote from: goinmerry on March 19, 2022, 08:20:09 AM

It's happened that Drake is already familiar and playing on Stake for a long.

Not just being familiar and playing on the platform but he is a well-known as professional gambler so him being partnered or endorser on any gambling platform is a great addition and good investment for the company.

Its good to take those celebrities who really gamble because they know what they are doing and they are a living example of gambling. I don’t see any problem on endorsing a gambling site, though Drake doesn’t talk much about it but still his influence can bring more gambler to Stake site so most probably, other site are also looking for someone who can market their platform the same thing Stake did.

Its all for business and we know that a particular business does need marketing which it is understandable that they would go after for something which is popular which simply means
that every business would really be having this kind of behavior on where they would really be having those kind of spending in terms of marketing which is counted as expense.
Knowing stake that had been on this business for too long then of course they could really pay up something expensive without sacrificing other terms of marketing too.

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Quote from: ajochems on March 19, 2022, 02:38:40 PM

Everything need of marketing,whether it's cricket or gambling.Mostly gambling was played by the celebrities.But some celebrities give attention,when the marketing made by celebrities.Casino should be market the top class people to reach to the top.And the investment of the celebrities was all the time high as compare to normal people.The gambling site should include the lightning for the fast transaction,when the fast transaction happened in the gamling.It will have huge investments.

^ That is right it needs marketing and probably through this marketing strategy use aside from having a promotion, celebrities endorsement could be more effective than other marketing strategies. I don't see the problem here that can ruin their reputation, as long as no one will become scammed, their reputation will remain silent. That is their money and I think we don't have a right to judge them, if they think this is better then they will continue this strategy for the sake of their company, as long as they are in a legal way to market their company, everything will fine and nothing to worry.

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Quote from: jossiel on March 19, 2022, 03:20:20 PM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Any casino is free to have its type of endorsement, advertisement, and marketing.

If they can afford to hire an ambassador or partner with a celebrity because that's going to make them more popular, that's totally fine. It's not a problem for them to have that type of endorsement so we shouldn't be thinking about it.

If they have a budget for it then that's okay because they know how costly it is.

I also agree, if the casino can excel to this level of marketing it's their own decision if they see something that will bring more revenues to their business, I mean, partnerships with celebrities do have impacts to the business, the very reason why most of the business owners use this channel to bring more people to use their services.

Same deal with casinos. If stake see that partnering with well-known celebrities will earn them rust from more gamblers, exploring and
taking these chances is their choice.

crzy

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Quote from: PX-Z on March 19, 2022, 09:49:06 AM

Quote from: goinmerry on March 19, 2022, 08:20:09 AM

It's happened that Drake is already familiar and playing on Stake for a long.

Not just being familiar and playing on the platform but he is a well-known as professional gambler so him being partnered or endorser on any gambling platform is a great addition and good investment for the company.

Its good to take those celebrities who really gamble because they know what they are doing and they are a living example of gambling. I don’t see any problem on endorsing a gambling site, though Drake doesn’t talk much about it but still his influence can bring more gambler to Stake site so most probably, other site are also looking for someone who can market their platform the same thing Stake did.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Any casino is free to have its type of endorsement, advertisement, and marketing.

If they can afford to hire an ambassador or partner with a celebrity because that's going to make them more popular, that's totally fine. It's not a problem for them to have that type of endorsement so we shouldn't be thinking about it.

If they have a budget for it then that's okay because they know how costly it is.

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Quote from: Baofeng on March 19, 2022, 01:35:19 PM

Quote from: 7788bitcoin on March 19, 2022, 01:31:20 PM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends upon the advertising budget they are having, there is nothing wrong in getting endorsed by celebrities as there is a lot of celebrities that gamble hard and these sort of advertisement would increase their user base among celebrities and Stake is not slowing down in giving away to their dedicated followers who gamble and i did not see any drop in that aspect.

I think budget is not in question here, Stake has been in the game for so long, they have survived so for sure they have a lot of money and that they can pay celebrity endorser.

It's that who is the endorser that they are going to get on board to be the face of the company?

Is Drake the right person to represent them? From what industry? Music or just entertainment as Drake works from that industry. Is Stake trying to lure personalities from that sector?

They must have done a deep research to find the best personality alternative to promote the platform, that ended being Drake. Marketing is a very creative area, where sometimes the decisions by the responsible ones for this sector don't make sense at first impression for many people, even though it brings impressive positive results for the brand/company after all.
In this case we can only speculate why they have chosen Drake. Probably it was because he is popular, has million of followers and is active on the gambling scene. I don't know if Stake is trying to lure personalities through this move, I think it's likely they are trying to make Drake's public aware of Stake and crypto gambling instead.

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I personally believe that a casino must improve its product first, then think about any potential sponsorships.

If they go and pay some celebrity endorser millions of dollars while customers are still left in the dark with deposit/withdrawal issues, it's simply not going to work out for anyone.

But casinos like Stake who are much more established should definitely do this. It's a part of a long term, sustainable expansion strategy imo.

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Everything need of marketing,whether it's cricket or gambling.Mostly gambling was played by the celebrities.But some celebrities give attention,when the marketing made by celebrities.Casino should be market the top class people to reach to the top.And the investment of the celebrities was all the time high as compare to normal people.The gambling site should include the lightning for the fast transaction,when the fast transaction happened in the gamling.It will have huge investments.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Stake is doing both on which they are having partners with a celebrity plus having those promotions and bonuses that they do gave into their players. Dont underestimate Stake when it comes to revenue
which does simply means that they could able to sustain no matter what the expense that they would throw out for marketing and that do really signifies that they are really doing good into
this industry so it is really amazing on how they do handle up their business well.I wont be surprised if other gambling sites would do the same in the future but of course they would
really be readying their big budget for this one.

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Quote from: 7788bitcoin on March 19, 2022, 01:31:20 PM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends upon the advertising budget they are having, there is nothing wrong in getting endorsed by celebrities as there is a lot of celebrities that gamble hard and these sort of advertisement would increase their user base among celebrities and Stake is not slowing down in giving away to their dedicated followers who gamble and i did not see any drop in that aspect.

I think budget is not in question here, Stake has been in the game for so long, they have survived so for sure they have a lot of money and that they can pay celebrity endorser.

It's that who is the endorser that they are going to get on board to be the face of the company?

Is Drake the right person to represent them? From what industry? Music or just entertainment as Drake works from that industry. Is Stake trying to lure personalities from that sector?

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If these casinos can handle the payment of premiums in order to use celebrities as advertisement, then I do not see a reason on why not to. It says a lot about the overall aspect, quality, management, and funds of a certain casino if they can invest on a certain celebrity- it is like you see that their intentions is for long-term.

Though advertisements done by celebrities is just one of the factors that separates a quality casino from a low-tier one, you should always choose a casino which you deemed fits best with your standards. Always go for other relatively important factors before choosing in order to at least maximize it.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends upon the advertising budget they are having, there is nothing wrong in getting endorsed by celebrities as there is a lot of celebrities that gamble hard and these sort of advertisement would increase their user base among celebrities and Stake is not slowing down in giving away to their dedicated followers who gamble and i did not see any drop in that aspect.

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Quote from: adzino on March 19, 2022, 11:34:56 AM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If the casino can afford to do that, then why not? It is a form of advertising. A form of investment to increase users and traffic to the casino.
They can stick with giveaway contest (contests don't maintain reputation by the way), but that will only attract only few new users and mostly users that has already been playing on the casino. On other hand, celebrities will help spread the word about the casino to larger audience from different places that follow them. If a hardcore fan sees their celebrity is promoting something, I am sure they will be curious, look it up and maybe start playing there.

Do you know - Gambling in not legal in many regions and in most cultures it is banned and considered a sin as well. Celebrates are very conscious about something being attached to their so they will be extra careful in endorsing gambling. Because their fans follow them alot and they would not want to have a bad label attached to their name.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If the casino can afford to do that, then why not? It is a form of advertising. A form of investment to increase users and traffic to the casino.
They can stick with giveaway contest (contests don't maintain reputation by the way), but that will only attract only few new users and mostly users that has already been playing on the casino. On other hand, celebrities will help spread the word about the casino to larger audience from different places that follow them. If a hardcore fan sees their celebrity is promoting something, I am sure they will be curious, look it up and maybe start playing there.

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From what I know every business needs marketing to fuel their services and a different approach is needed to achieve a better result.
I believe casinos endorsing a celebrity as their face or ambassador is another way of casino marketing their business and I could remember when the Cash app also endorse the current UFC Heavyweight Champion their business experience a major boost. Meanwhile, the casino in the subject is not the first crypto related business that takes this approach

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Quote from: goinmerry on March 19, 2022, 08:20:09 AM

It's happened that Drake is already familiar and playing on Stake for a long.

Not just being familiar and playing on the platform but he is a well-known as professional gambler so him being partnered or endorser on any gambling platform is a great addition and good investment for the company.

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A celebrity in many cases is able to provide much greater exposure than that offered by "a promotion" itself.
And above all it widens the audience of those who receive the message even among those who are not frequenters of these sites or just gamblers.

In our case it is always excellent advertising to see this type of promotion because we can also get advertising "the crypto sector".
After all, although they are main streams, we have not yet seen the massive diffusion that we all hope for Wink

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Celebrities endorsement is fine as long as it is being done with great plan, calculation (funds), proper researches and execution obviously.
If casinos think that celebrities endorsement is something really worth to do and the casinos has the funds for it then why not.
Of course casinos should not do it just because other casinos do it first, casinos should be more reasonable and effective in spending their funds especially for marketing purpose.

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Quote from: AmoreJaz on March 18, 2022, 06:58:59 PM

Quote from: agustina2 on March 18, 2022, 06:55:02 PM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It's not that they should but if they can afford it, why not. There's a big impact if a celebrity will advertise a certain casino in terms of spreading awareness about it. We should not take that as an issue in the first place. A partnership is common between a site and a known celebrity.

Stake also did that partnership when they are already popular as a gambling site.

Not necessary to put an investment to any celebrity endorsement but a good option.

aside from that, when stake took drake as their celebrity endorser, drake was already an active gambler on their site. it is not the case that they hire drake just to endorse the casino. they have their history already.
so in case, a casino will follow their path, better get a celebrity endorser not for the sake of the money that they will get from the casino but they are actually using the casino on their own. the partnership will be more solid and real.
not many casinos can afford a celebrity, that's the truth. but it is not the ultimate option to expand the community of the casino. if the casino can't afford, there are other means, like reward programs, bonuses, contests, races whatever will attract and sustain the interest of players.

I have to agree with you. Drake is not new to playing with Stake and surely, already loses lots of money playing at the site, like what he did on other gambling sites as well. With the partnership, Drake can now play on Stake while getting benefits and perks that everyone is dreaming of.

As per some articles, Drake is also a hardcore gambler even before playing in an online gambling site.

Drake founds a home on his preferred activity. Fortunate to him.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

There is really no problem with it if the casino can afford for celebrity endorsements. It is a good marketing strategy and already proven to be effective. I don't know the difference with politics but there is a case when celebs do endorse something or someone they are branded together or link, if the other did something fishy or bad in the eyes of the public, it also afflicted to the other, it is like they are partners. So maybe in casino it is different, or it is just the people in the society that has problems with their understanding.

Maestro75

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Running more promotions and getting Twitter handlers who have thousands of influential followers to help them in advertising their casinos is better than endorsing celebrities to promote it. Celebrities will cost more money and again not all of this celebrities know how to maximise and sensitise their followers. But those who can do it will engage their followers in discussion and cause them to develop interest in trying to check the casinos up. Some celebrities are snobs and that can cause the casinos to lose subscribers. There is no assurance that getting a celebrity to promote a casino will turn out positive. It is 50/50.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

That is something not necessary but offering an endorsement is somehow a sign that a casino can afford to do it. We know how much money needs for that kind of advertisement. It's also not simple to just pick a celebrity since the person involved should also know how the gambling platform works.

It's happened that Drake is already familiar and playing on Stake for a long.

While he plays, how about making him another face of the site. That's a good boost to the Stake's popularity even more.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

I see no reason to oppose these two areas of promotional work. They solve different problems. Giveaways and work on maintaining the reputation solves the problem of retaining the audience. Working with celebrities helps to attract new audiences. I think that if casinos work with celebrities like Drake, then the conversion from such cooperation is positive. That is, in itself, the "high cost" of such cooperation does not matter, since the profit is greater than the costs.

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Quote from: Taskford on March 19, 2022, 07:00:55 AM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Depends, If a celebrity have casino playinh background and have reputation on it then its good to get close and be advertise by them since their fans and supporters will surely get interested on what they are promoting. But for just a random celebrity like rappers or any of them without a gambling background well this will just lose the assets of the casino since for sure they can get positive results by advertising at them.

Nope, it's not really have to be that way. A lot of celebrities are endorsing something that they don't even use or do, the reason for all that is because of money. People will be always interested on the products or services that their favorite celebrities are endorsing, but only few I guess when it comes to gambling since people are aloof when they know that it is risky thing to do.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Depends, If a celebrity have casino playinh background and have reputation on it then its good to get close and be advertise by them since their fans and supporters will surely get interested on what they are promoting. But for just a random celebrity like rappers or any of them without a gambling background well this will just lose the assets of the casino since for sure they can get positive results by advertising at them.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

why not just do both. on top of the endorsement from celebrities, they should still do or perhaps increase the giveaways, contests, promotions to attract gamblers. also, although endorsement from celebrities gives them new gamblers, the way they handle their gambling site/casino and gamblers is how they will get regular gamblers.

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Quote from: fzkto on March 19, 2022, 05:25:45 AM

Sponsoring celebrities or sporting events always increases the demand and use of casinos. For example sportsbet.io is featured in English matches and I think this increases the popularity of the platform. If you run a lottery, it does not attract a large number of visitors who will not necessarily use the gaming site for their own purposes, but advertising attracts a lot more visitors who are willing to spend money.

This is not about advertisement itself, it is about advertisement using celebrity by endorsing them compared to others ones like using promotion or other means that can promote gambling sites and extend its service to others new users. About Sportbet.io, it is about endorsing a club which I think Southampton, it is not celebrity, this makes this different from what this thread is all about.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Why not? As long as they promote good casinos and its ok with the regulatory then I think its fine.
Stake did a great job hiring Drake as an endorser because he's a gambler and very influential, look at stake now many are talking about this site because of their current promotions and endorsement deals. There's also a celebrities in my country where they promote gambling, and the government allows it without any question.

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Quote from: aioc on March 19, 2022, 06:15:58 AM

It's not really a must casino should only take care of their reputation, pay winnings to winners launch giveaways bonuses, and contests to attract more players, if they have the budget then they can allocate for celebrity endorsement, products and services needs promotion from popular personalities, the casinos should spend on their budget they should not prioritize endorsements from celebrities.

Here in my country I haven't heard any local celebrities who were an endorser of a gambling business even gambling sites. Though here in my country it gambling are not really endorsed via national coverage or even in social media but then still many people are willing to join a gambling activities. I would going to agree with you mate that endorser is not a must after all because only a good reputation of a gambling business is enough to attract more loyal and repeat customers.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If a casino has a budget for those highly-paid endorsements, then I think it's totally okay. As long as they don't compromise the quality and services they offered to their clients which is of great importance above all. I believe these casinos use celebrities to campaign and promote for them to have a wider reach of audience and potential customers and players in the future. Which is also beneficial to them and would be a win if the celebrity they have picked is really suitable to influence a nice population they are aiming to target.

But if these endorsements would just compromise the services they would offer, I think it wouldn't be worth it. Instead of having a good reputation and publicity, they'll just receive bad feedbacks once they mess up the things they offer to their clients. In this case, celebrity endorsements would be futile to do. Instead of getting one that would just deliberately lower down the promos and bonuses which clients want, they should instead focus on the services they would offer and let them do the talking and harboring of clients.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

A casino business is a big business always, and there's usually no reference made as "high cost" to things that could be beneficial to their growth, and one of such is utilizing the services of celebrities and influencers as an investment for promotion. Not all celebrities and influencers are very expensive to get them for promotion so every casino can always get one within their budget.

I feel Celebrities and Influencers should be very careful too about the casino they want to promote. For Casino's, they could easily cut ties with a celebrity or influencer if they get involved in a bad situation that could ruin the casino's image, but for celebrities and influencers, an association with a dubious or fraudulent casino with or without your knowledge puts a dent in your credibility and track record.

aioc

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It's not really a must casino should only take care of their reputation, pay winnings to winners launch giveaways bonuses, and contests to attract more players, if they have the budget then they can allocate for celebrity endorsement, products and services needs promotion from popular personalities, the casinos should spend on their budget they should not prioritize endorsements from celebrities.

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All casinos are interested in making profits and they want that profit to be as big as possible. Making partnerships with VIPs is a great way to promote your services in front of millions of potential customers. If they didn't benefit from it, they wouldn't do it.

Look at it this way: If the casino is trusted and they have bags of money to throw away on celebrities, you are using a platform with a good bankroll. In case you win big, they are more likely to pay out with no issues, compared to a casino that maybe doesn't have the funds at all. I don't mind it as long as the site has a proven track record and no history of scamming its players.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

I think there's nothing wrong with casino investing on any artist or even sports athletes for promotion. Obviously, its more of a marketing strategy and this is one of the most effective methods. Even ads in the last 50-60 years has been with Hollywood actor/actress in TV. So this is just about normal in any industry, you need to hire someone to promote your product to other people and hopefully you will get a good dividends out of this publication.

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Sponsoring celebrities or sporting events always increases the demand and use of casinos. For example sportsbet.io is featured in English matches and I think this increases the popularity of the platform. If you run a lottery, it does not attract a large number of visitors who will not necessarily use the gaming site for their own purposes, but advertising attracts a lot more visitors who are willing to spend money.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

it is much better if gambling casino sites should invest in everything that will bring them more players and support from gambling community , if what stake does is good then why not invest into it?

and besides popularity mostly counts we all knew that.

so yes I support this sentiment if the casinos here will only listen to our advises .

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we know that celebrity services are a fairly effective marketing technique, this worries me because people see popularity more than what industry they market, I often find it on YouTube and other media, and until now it still continues there are emerging, from the bright side for the company there may be a market share and its own gap for me this is public and anyone can listen to this promotion I think it will be ineffective if it is heard by minors because they only see celebrities, not from Casino or other games that are offered

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If they can afford the cost then there is nothing wrong because it will give next level exposure to the world but the effectiveness may not high but if you want to build the brand name then it will help more than anything but for someone who want to do promotion cost effective then its not a good idea, sticking with the giveaways will retain the customers.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If they want to, they can, but celebrities are not that much effective nowadays. You can call most of them as "influencers" right now but even then, one cannot be sure that their reach and influence is enough to persuade people to gamble and play on the platform that they advertise. I think most people would still prefer bonuses and promotions than famous celebrities advertising the platform. What good does it do to them if celebrities endorse a platform? There isn't any, honestly.

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A casino should always do what brings profit to them.In this case Drake was already a player at Stake casino and well known for betting huge amounts of money,and Stake offers great bonuses and rewards to what we call whales-big players so they put a partnership with him.Stake is a casino which has given last December about 900K dollars as bonuses for all players meanwhile continue to offer benefits to the players who are loyal to them by making every single bet one makes there count.

If other casinos can afford such move why not,endorsing celebrities is always positive for any company,including casinos.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends, every casino has their own policies on how to promote their casino. Endorsement of celebrities is just one of the available advertisement ways. It can be something very expensive for regular casinos but it can bring significant effects to the casino since celebrities has a huge number of fans and friends. If the main question is should or not, I cant answer it as it is not only about opinion because it is about business that related a huge amount of money to invest and contains of high risk as well.

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Quote from: Ararbermas on March 19, 2022, 03:48:27 AM

Why not? because indeed it's the best way to promote casino or whatever it is, and its very common tbh and still very effective, because you can get more attention easily especially if you advertise your casino to those have million of followers because surely there's a good results after all. So i can say it's a good idea to invest on a popular celebrity than spending talent fee for a person that cannot give an impact in the image of the project in the future because its useless IMO.

Competition in the gambling industry is indeed very tight, because there are quite a lot of online casinos circulating today. So every casino must
prepare the best and most effective promotional strategy, since most celebrities have a huge following, I think it's quite effective if the casino
invests in celebrities. The more followers the celebrity will attract the attention of many people. Another interesting fact, sometimes every celebrity
has fanatical supporters, usually the fanatical supporters will support whatever the celebrity is promoting. I think investing in celebrities is
a promotional step that casinos should take, because the effect will be very fast. Therefore, casinos don't need to be afraid to spend quite a lot of
money by investing in celebrities, because that is indeed an effective way to make casinos attract many people to play at their casinos. Promotions
using celebrities have been carried out by large companies in the world for a long time to promote their products and most of them are successful.

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Quote from: judeafante on March 18, 2022, 11:24:46 PM

Every casino when they are launching their casino has this in their plan but you have to spend thousands of dollars before getting endorsed I have seen our local casino getting endorsed by celebrities that's because here in our country some celebrities accept even a small amount for endorsement but it is only for a limited amount of time, a casino has come along way if they get endorsed by celebrities, that is why Stake is on the top of the industry.

It depends on the level of the celebrity that they have attained. A class celebrities may accept very small fee to endorse a casino because their representation there is already sort by their followership. So most times when casinos don't have enough money they go for lower level celebrity and the casino like stake has to go for A class celebrity like drake.

Ararbermas

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Why not? because indeed it's the best way to promote casino or whatever it is, and its very common tbh and still very effective, because you can get more attention easily especially if you advertise your casino to those have million of followers because surely there's a good results after all. So i can say it's a good idea to invest on a popular celebrity than spending talent fee for a person that cannot give an impact in the image of the project in the future because its useless IMO.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It seems like the problem that most people have with celebrities endorsing products is when they are not clear about the motivations. If a celebrity genuinely loves a product and wants to share it, that should be totally fine. Their fans will likely flock to it and whatever service/product is mentioned will get a boost in sales. However what is not fine, as determined by regulators in many countries, is when a celebrity is paid to promote a product and does not clearly advertise that fact. It can even be the case where they've never used or reviewed the product, but because their popularity will drive sales they are paid to promote it. This can be very misleading and undermines trust, often times companies that use this sort of marketing are deceptive in many other ways. As long as the connection is clearly disclosed during any mentions, it seems fair to allow it.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

For the sake of the high audience and quick response to the adverts from this celebrities i will say yes. this celebrities has tons of fans all over the globe and will make even more publicity in a single advert session. Either of the two approach is cool be it partnership or pay advert the major concern is in the larger audience

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

And I would like to ask you, is it illegal somehow or unethical in any way? Celebrities advertise various things, if a casino decides that it pays off for them to spend money on this form of marketing, I don't see a problem with that.
On the other hand, however, I would prefer that the money was not spent on celebrities but on bonuses and promotions, so of course as a gambler I am not going to like it.

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I think every casino does not have to follow the path of promotion carried out by other casinos because the capabilities of each casino will not be the same. Hiring a celebrity might help the gambling site gain popularity with fans but not all celebrities know what they promote. Many celebrities misinterpret what they are promoting so it is not right on target. Besides, hiring celebrities is also very expensive and I don't think all casinos can afford it.

Of course, a casino should hire a celebrity who is very much involved in gambling and betting, like Drake who is now in partnership with Stake, the worse thing that a casino can do is to hire a celebrity who is not into betting and have no knowledge about gambling since online casinos are can reach many countries they should hire someone who is popular worldwide for easy recognition from the players.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends on the celebrity that they're picky. They should consider its reputation and the number of its fandom. We can't deny the fact that being endorsed by well-known personality has a huge impact on a certain site so just like Stake, I personally see it as an effective way of promotion.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If they have a budget for that, it's not that bad to get an exposure from celebs. After all what a casino desires is for it to spread across networks of other people, this has been likely the religion to get known on any space and not just in gambling. Moreover, it should depends if they can afford to do it. Other casinos don't have to do what Stake did, after all every marketing is different.

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I think every casino does not have to follow the path of promotion carried out by other casinos because the capabilities of each casino will not be the same. Hiring a celebrity might help the gambling site gain popularity with fans but not all celebrities know what they promote. Many celebrities misinterpret what they are promoting so it is not right on target. Besides, hiring celebrities is also very expensive and I don't think all casinos can afford it.

Maybe back when BTC isn't yet in the mainstream, it's not so much of a necessity to do it. But today with so many competitors around, a casino that wants to continuously make revenues to stand a chance in the game would have to be more creative in thier marketing. Paying a celebrity to endorse the casino can kickstart a casino that s behind the game.

Stake however isn't behind though. But thier competitors are growing in numbers when Sportsbet.io came, there were Playbetr, Betja, and the old ones that were also famous in the crypto community like Fortunejack.

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Not every marketing gimmick works, or give a good/sufficient outcome. An influencer may have lots of followers, but not everyone on them have the same taste and have the same interest. That's why its good to be versatile in marketing and try in different platform where gambling can be shown.

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Every casino when they are launching their casino has this in their plan but you have to spend thousands of dollars before getting endorsed I have seen our local casino getting endorsed by celebrities that's because here in our country some celebrities accept even a small amount for endorsement but it is only for a limited amount of time, a casino has come along way if they get endorsed by celebrities, that is why Stake is on the top of the industry.

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There is no doubt that having a very valuable and famous celebrity to get involved or invest in a casino, will increase the number of new signups and may even encourage more current players to bet more often. This is a win-win for the celebrity in question and the gambling company.
and it is a strategy to make it more popular and should be backed by a good reputation in every way.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Every casino wants to maximize its promotion and a celebrity endorsement can do wonder on their marketing but unfortunately not all casinos are created equal, there are small casinos that want to share of the market and they can only give small promotions and giveaways, the one who can get celebrities to endorse them is getting the bigger slice of the market, it's understandable people trust these celebrities that what they are endorsing is worthy of their trust and the celebrity tested them, the reputation of the celebrities are always attached to the brand they are promoting.

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Regarding to the necessity, it depends on the financial condition and the "level" of the particular casino. Hiring a well-known celebrity is expensive and mainly used to open a new market since the celebrity will have lots of followers/fans, and it also improves its brand image. BK8, for example, hired John Terry and then RVP. These two stars have different follower base, so BK8 thinks they can gain some of both stars' followers as a new user.

For me personally, I prefer forum, YouTube/Twitch, blogger, and social media marketing since it's cheaper and more of two ways interaction.

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I think it's okay for casinos to invest in endorsement but at the same time, it's tough to say because not all casinos are in the same position as Stake where they can easily afford to offer a contract to celebrities.

Also, Stake has so many popular people promoting their site aside from the celebrities there are streamers who are playing regularly. On the other hand, giveaways and promotions still have their incentives as existing players will be encouraged to play even more compared to casinos without promotions knowing you'll get higher winnings.

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It will depend on how much money they have to hire celebrities to help promote their website.
As we know, the cost of hiring a celebrity can be very high, especially if the celebrity is very famous and has a lot of fans.
So it depends on how each gambling site will allocate its money for promotion by hiring celebrities.
Maybe they have other ways that can also help them promote and one way is by giving various contests or tournaments with big prizes.

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Casinos will advertise by any means available and essentially effective to bringing in revenue, nothing is more important then raising revenue and its just part of their cost. I imagine alot of sponsorship is relatively lower expense because of its recognition vs trying to sell a product to an audience who may never have heard of your company before. Connections via known entities is often more effective then a 'cold call' type sale.

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If they have a budget they can pay celebrities to endorse them, celebrities will not endorse scams or casinos with a dubious status being endorsed by celebrities means the casinos are legit and with a good reputation in the community, every casino wants to be endorsed or wants celebrities to endorsed them it's just the cost is too high and they don't have a budget for this kind of promotions.

Jawhead999

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Do you think Stake doesn't have giveaway, contest and maintain their reputations? please check the sites and scam accusations first.
1. They have $50K weekly giveaway.
2. They have daily race, provider's contest, beat slot multipliers etc.
3. There are so many accusations against stake in scam accusations or even gambling board, most of the accusations are fake and was from addict. @Stunna or @MICRO responded the accusations if they feel needed.
4. Now they have partnership with Drake.
5. Don't forget they do have run campaign on this forum.

This mean they already have own giveaway, contest and reputations. What's wrong if they want to advertise through celebrities?

Wexnident

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It depends on what the casino wants imo, it's not a matter of whether they should do it or not. Investing on celebrities is a completely optional thing, it doesn't really guarantee that they'd profit off of it even if they did, not to mention that in the perspective of most people (emphasis on most), being connected to gambling (when they weren't originally or well, known for being one) is a bad reputation. Drake was a well-known gambler beforehand so it isn't really a hit on his reputation, it's a win-win for stake and him.

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If they can afford to pay a celebrity to endorse thier casino its already making a big step to success. Having a celebrity on the webpage of a casino is a big plus for its marketing. It's the same with ICO days where projects having a celebrity on thier side gets more funds. A project that Floyd Mayweather or John McAfee had endorsed made so many funds and investors tend to go send BTC. Ofc is didn't last well but it proved to be effective in marketing.

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Should casinos invest in celebrities for their promotion? No, it's not a matter of should. They're not obliged to do it. But we all know that in terms of marketing, it is always advantageous for companies to hire popular endorsers. That has always been the trend. All kinds of products are now promoted by celebrities and other influential people. Toothpaste, smart phone, watch, dressed chicken, cereals, you name it. They're all endorsed by celebrities. So why not casinos?

electronicash

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why not? if it helps the casino gain popularity and increases users, it must be worth using the celebrities to promote their services. it's not a new way of marketing, politicians hire celebrities and musicians to gather a crowd to listen to them.

an endorsement from on famous celebrity can already make a casino known. after learning stake chooses Adesanya as ambassador, i came back retrieving my stake password again. maybe that helped. drake will make it more reputable.

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Quote from: agustina2 on March 18, 2022, 06:55:02 PM

Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It's not that they should but if they can afford it, why not. There's a big impact if a celebrity will advertise a certain casino in terms of spreading awareness about it. We should not take that as an issue in the first place. A partnership is common between a site and a known celebrity.

Stake also did that partnership when they are already popular as a gambling site.

Not necessary to put an investment to any celebrity endorsement but a good option.

aside from that, when stake took drake as their celebrity endorser, drake was already an active gambler on their site. it is not the case that they hire drake just to endorse the casino. they have their history already.
so in case, a casino will follow their path, better get a celebrity endorser not for the sake of the money that they will get from the casino but they are actually using the casino on their own. the partnership will be more solid and real.
not many casinos can afford a celebrity, that's the truth. but it is not the ultimate option to expand the community of the casino. if the casino can't afford, there are other means, like reward programs, bonuses, contests, races whatever will attract and sustain the interest of players.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It's not that they should but if they can afford it, why not. There's a big impact if a celebrity will advertise a certain casino in terms of spreading awareness about it. We should not take that as an issue in the first place. A partnership is common between a site and a known celebrity.

Stake also did that partnership when they are already popular as a gambling site.

Not necessary to put an investment to any celebrity endorsement but a good option.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Stakes still have their other promotions so I think its fine to get celebrity endorsement as part of their marketing strategy, as long as they have the money to pay for them then why not. This can’t ruin the reputation of Stake, they are still offering quality service and if other casinos do the same thing, we can expect many people to adopt crypto gambling.

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Do you know how many fans a celebrity can have, most of the fans that are gamblers can because of the celebrity try the gambling site that endorse the celebrity, to know if it is a good gambling site or not, if they found it good, they will continue to use it which can help in the development of the gambling site.

Also because a gambling site is endorsing a celebrity does not mean they should stop giveaway contest or any other promotions. A good strategy is for a gambling sites to focus on all effective ways to promote themselves.

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Quote from: Saisher on March 18, 2022, 06:26:37 PM

Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

My country always have new casino site and looks not popular but after endorse or advertising by celebrities have been popular and top standing on google key word search, I think celebrities as popularity person and have many follower make them easy how to make casino will be popular after endorsement by celebrities. But have bad side when celebrities have under age follower like kids where looking casino advertising they will keep trying to play. Most effective when celebrities make advertising because ever on some token publish by celebrities success reach hard cap on pre sale and I think looks casino will popular if celebrities endorsement.

Saisher

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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Topic: Should Casinos invest on endorsement from celebrities (Read 471 times)