From current Google News headlines for "bitcoin":
> Bill Gates: Digital Currency Can Help the Poor, But Not Bitcoin
> Opinion: Bitcoin has no place in any portfolio
> Citi Digital Chief: Bitcoin's Economics Are Flawed
> US-based ISIS cell fundraising on the dark web, new evidence
> Isis uses bitcoin for fundraising and supporting US-based terror
There are probably an equal number (or even slightly more) of positive articles, but to say the "whole media industry" is "sheering for Bitcoin" is demonstrably false.
If anything, both the negative and positive articles have simply increased in pitch. Bitcoin is being taken more seriously by both the fans and the detractors.