Howard Schultz, who recently revealed an ambitious 30,000 square-foot Starbucks Roastery in Shanghai in partnership with Alibaba, expressed his enthusiasm towards the cryptocurrency market.
Cryptocurrency For Retailers
In the next few years, Schultz stated that he believes several legitimate cryptocurrencies will emerge, endorsed and adopted by retailers. He said:
“I personally believe that there is going to be a one or a few legitimate trusted digital currencies off of the blockchain technology. And that legitimacy and trust in terms of its consumer application will have to be legitimized by a brand and a brick and mortar environment, where the consumer has trust and confidence in the company that is providing the transaction.” =>> Read More
https://www.community.bitzamp.com/view.php?permlink=starbucks-chairman-interested-in-cryptocurrency-market&id=462996It's good to hear a well known entrepreneur is showing hope for crypto currency adoption in future. That's really ambitious and good for the overall positivity factor in the market. But I have a concern on one particular phase of his statement where he mentioned about "Legitimate trusted digital currencies". This one is a very subjective term and I doubt that is not going to happen anytime in near future.
The trust is the consumer trust as rightly pointed out, but the legitimacy is hard to come. Governments around the world are on war against decentralized crypto currencies and Banks are fueling the war. So a whole new infrastructure needs to be built from the scratch to make a functional crypto currency which will be legitimate and trusted by brand, but that will be never decentralized contrary to the idea of bitcoin.
So I believe, instead of looking for a new legitimate crypto currency, the business companies should start using the existing ones and assess the risk of price fluctuation. Which is a real world business challenge. But since the bitcoin is stabilizing around 11k USD, it is the best time to start with that risk assessment and prepare business cases for further exploration of opportunities.
But when a known businessman shows interest on crypto currencies, that's a welcoming news for the entire community.