It doesn't make any sense for people to use a new exchange site one unregulated especially while there are safer options.
I also doubt if domain/ certificate is something that most people care about or even know of it's benefits.
P.s, cloudflare sucks
And there are already way too many Virtual Currencies, atleast i can fit somewhere with small user base allowing more reputed virtual currencies as well as with those which are listed on very few exchanges but still actively under development.