Being anonymous does not automatically make you untrustworthy, and it IS possible to prove solvency while remaining anonymous thanks to cryptography. I don't think it is necessary for btc-e to share their personal details to be trustworthy, but I do agree that they are bound to Gox people in the future if people continue to trust them blindly just because they have been trustworthy in the past. I would also add that bringing these suggestions up on btc-e is bound to get someone banned. Sadly the mods are very poor representatives for btc-e and are not at all interesting in solving the trust or PR issues.