An ICO will pay you to apply for a certification. You will then spend many hours thoroughly reviewing everything about them in order to determine that they're at least basically sane. Some things that you should maybe check:
- If they're planning on creating software, require that they have the software already 5% done, preferably with a working proof-of-concept that you can play around with. Check that they haven't just filled a github repo with copy-pasted garbage code from elsewhere which doesn't actually do anything relevant.
- If they're planning on operating a real-world business (solar, mining, etc.), check that they have a registered business somewhere. Do a background check on all involved individuals. Require that they have some of the necessary assets (property, etc.) already purchased, and verify this using public records, etc.
- Check that there are no reasonable open scam accusations against anyone involved.
- If smart contracts are used, verify that the English terms match the smart contract terms. If there's any way for the smart contract terms to be changed, make sure that this is specified in the English terms.
- After reading all of their public info, ensure that there is no deception or any glaring holes.
- Check their website for copy-pasted text, photoshopped images, and fake people.
If they fail your criteria, then you should not certify them. That's important. If you just give a certification to everyone who pays you, you're useless. You should keep the application fee even if they fail, though in some cases you could allow them to reapply for certification after failing with a reduced fee. Your goal should be to eventually be able to publish a statistic like, "99% of ICOs I certified did not turn out to be scams." You should not attempt to certify that ICOs will actually appreciate in value or anything -- that'd be far too difficult --, but just that the collected money will be used as advertised.
Once I notice that a good, trustworthy certification service like this exists, I will require that ICOs wanting to advertise on the forum receive such a certification. (If/when there are multiple good certification services, I will publish a list of ones I consider acceptable.) So you'll get a built-in market from this, and even if an ICO has no interest in advertising on the forum, acquiring a widely-trusted certification has significant value in itself.
1) ICOs will not spend any fee to get certified by me or someone else until there is a need for that. Why would they do that at first as that gives them nothing in return?
2) Theymos won't require certification until someone establishes themselves as a proper entity that certifies ICOs.