That sort of means you are affiliated with the company. If when i click on your link you and me both gain tokens. Then you are affiliated....
Now I can say after a day of testing that it actually works, but the content is quite poor and no HD so far. Guess we can put it down to the beta... It is quite interesting however to see your token balance (very) slowly rise while you are playing content.
It shall be noted that they don't let you cash out until you earn 200 tokens. After about 6h, I've earned about 0.5... that get added to the starting 50. Gotta be patient...