On a
previous post , I spoke about Google and Facebook having a row with Apple due to the segmentation limits that Apple is implementing.
Apple has its own problems due to the extortionate (IMO) rates that it charges for any payment done in Appstore applications. This does not only apply to the purchase in an app, but also to any in-app purchase. EPIC games, quite a giant on the field,
filled a suit on regards to this practice. Epic implemented changes in Fortnite intentionally on August 13, 2020, to bypass the App Store payment system, prompting Apple to block the game from the App Store and leading to Epic filing its lawsuit.
Google announced that they will no longer support
third party cookies., which puts them at odds with most of the independent add analytic and serving services.
The row is notoriously public now between Microsoft and Google. Nowadays, internet adds are a must for most business. And nowadays, there are very limited alternatives to Google. Microsoft is arguing that Google has a monopolistic control of on-line advertisements and they have also
applauded the move by Australia on regards to having
Google and Facebook pay the media outlets and to implement something similar in the US..
It seems cynic that Microsoft, who abused and still abuses a dominant position to channel through Windows their apps and cloud services, are now complaining that someone else has the upper hand on the on-line add market, yet the gauntlet has been thrown in the political arena in US, up to the point that
Microsoft exec will target Google's hold over news before Congress
, thus
on a direct attempt to hurt his rival in the search add space.It seems that all big tech have reached the point in which they need to grow into each other spaces an a times comes in which the future - dystopic maybe? - is going to be shaped for the street guy internet user.