Are you talking about more people getting to know about cryptocurrencies? If so, I think that problem has pretty much been solved in terms of general public knowledge through the large gains that many coins have had recently (and drops too!). The issue, in my opinion, comes in when people actually try to get into cryptocurrency. They don't know about fees, how they can range, nor do the know about where to even buy crypto safely. I'm sure many people see the investment opportunity, but just don't want or don't have the time to jump into the entire information pool about what they're trying to get into.
One really cool technology that's pretty related to this situation is WAVES. They're trying to create a multi-currency wallet and support tokens and assets that are verified by themselves.
https://wavesplatform.com/