If pump and dump are regarded as scam, the losses it bring can be what NFT will bring to some people. Some people have earned a lot of money from NFT, this is the one I heard about recently
https://cointelegraph.com/news/22-year-old-indonesian-boy-makes-1m-by-selling-nft-selfies-on-opensea
But what makes the buyer think the NFTs of the Indonesia student picture will increase price, this can later be a loss for the buyer.
I am not saying NFT is a scam but it is risky and should be treated like that.