"We are going to call the chain with the most accumulated difficulty Bitcoin"
https://blog.coinbase.com/clarification-on-the-upcoming-segwit2x-fork-d3c0f545c3e0
You are right, let's not chant victory yet, this may still get worse until they accept defeat, but I see a lot of newbies losing money because they aren't going to be aware of the ticket listed as BTC being the segwit2x altcoin.
I see Brian Armstrong facing legal problems after this. A lot of people are going to be very angry when they realize they got scammed by Coinbase. Hopefully this could end up in bankruptcy for them, im tired of this company.