The closest anyone has come from a crypto industry is Brave browser and BAT token. And it's still not doing as well as it should be because well, Google is still king and still the easiest!
But that's not a problem, because the way today's major social tools will be difficult to be challenged from a new product, new products are created to perfection and solve emerging problems old tools.
Sounds pretty cool but yes,,, I myself admit even I joined a project before in 2019 that was supposed to break the monopoly of Google and Youtube and make people connect with advertisers and designers all together and earn directly.
This was Momentum protocol. No shame to say I supported them and they basically exit scammed (Still alive but no communication and just changed everything not caring about their actual supporters).
There is a problem,,, but a new token will not solve it.