http://www.telegraph.co.uk/technology/google/great-global-treasure-hunt/8725205/Use-Google-Earth-to-solve-The-Great-Global-Treasure-Hunt-and-win-50000-prize-money.html
Someone can place $10,000 worth of bitcoins somewhere on the planet, in a USB card. Then they can leave clues on a website, and the news will pick it up, and all kinds of people that would never be involved with bitcoin, will come out of the woodworks to find the Treasure worth $10,000
An excellent idea! Here's the beauty of it. Nobody has to donate their Bitcoin for the $10,000 prize. Nor would donations need to be collected. Ask me how that can be done in this thread. Back in about an hour--going to fry some zucchini.
Bitcoin: An Idea Worth Spending
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No. But a good guess. Pattaya! (only kidding)
Seriously, with Tim Dedopulos, the author of the book mentioned by the OP, as well as many others. http://www.amazon.com/Tim-Dedopulos/e/B001H6II14
Since his sole income, possibly, is based on sales of books, all that needs to be done is approach him with the idea where he'll allocate $10,000 from the sale of the The Great Bitcoin Treasure Hunt toward the prize, and still recognize a potential handsome profit. It's safe to say that's how he's doing it with his original idea. Bitcoin will be the catalyst for his second treasure hunt book, thereby starting a whole series of books he'll be able to enjoy a profit stream from.
It's either that or hide Bitcoin in Ladyboy's pants.
Bitcoin: An Idea Worth Spending