Don't know if anyone has actually ever had to deal with Yelp to advertise with them, but I've had the pleasure of doing this before. It's a horrible experience, as they wouldn't stop harassing me everyday asking for me to advertise on their platform and saying that they had tons of coupons for a business like mine.
Then I asked what their average CPC is, which at first they didn't want to answer but they said the average for my industry is $7-10 -- which is about 5 times the cost per click of google ads.
So not only do they try to continue annoying you in order to get you to sign up, they do it in a way that makes it seem like it's a 'deal' and that they're looking out for you and your business.
Yelp is a shit show.
Then I asked what their average CPC is, which at first they didn't want to answer but they said the average for my industry is $7-10 -- which is about 5 times the cost per click of google ads.
So not only do they try to continue annoying you in order to get you to sign up, they do it in a way that makes it seem like it's a 'deal' and that they're looking out for you and your business.
Yelp is a shit show.
I second this experience. I find Yelp useful for restaurant and business reviews (provided there are numerous reviews) but as a business I would not do business with them.
To be a hundred percent honest, because of my experiences with yelp on a business basis -- I don't think I could find it reliable due to the fact that it is massively manipulated, and that Yelp will help your business achieve higher ratings if you are to pay them.
They're a business, and people forget that Yelp isn't going to be looking out for your best interest as a consumer. They're looking for their best interest as a business.
AVOID YELP AT ALL COSTS. STILL A SHIT SHOW.
