There are a lot of (almost) perfect wallets available.
There are advanced wallets with intuitive UI (e.g. electrum) and very straight-forward wallets (e.g. andoid: mycelium).
But even secure wallets can be easy to use. Take ledgers application for example. It is very easy to use. Thats really not a proper reason to leave coins on an exchange.
If you are buying because you believe in bitcoin or want to use bitcoin, you should also be able to understand a simple wallet application.
If you are buying BTC because of getting rich over night.. well.. Those people WILL lose their coins sometime in the future.
A developer is not responsible for the stupidity of a user.
There are enough wallets which are easily understandable. If one can not figure out how to use a simple wallet, he should maybe not own cryptos at all.