Omnity isn't trying to replace Google, but instead cater to a niche market that Google hasn't capitalized on. This could be something I personally use for collegiate level research at my university. So far from personal experience, Google hasn't generated the types of research I'm looking for. I end up resorting to my colleges database for valid sources. I'm hoping this ICO succeeds, so that I can personally use it to finish my biology degree haha.
I've talked about this project as well. I used to be a full-time YouTuber. I can tell you from personal experience the site is going downhill. It's too corporate based, thanks Google -_-