Most people? You mean the brainwashed retards in NATO countries such as the United States and the United Kingdom? I live in South East Asia, and I have traveled across East Asia and South Asia. Here when we hear about the term "war criminal", the first thought that comes up is the United States and its misadventures in regions such as Vietnam, Iraq, and Libya.
Propaganda. I was on EXIT in 2005 and there in camp was lot English and American people. They thought Serbia is place where bombs fall around and and people shooting each other on the street. That is what they saw in news.
After visiting festival they changed their mind about Serbia.