When you invest you are betting the company’s future equity value will exceed $39.9M.
$40m is a rather modest market cap for existing platform with over 600k registered users. My personal opinion is that it's a "low risk - low reward" type of thing. It will hit $40m market cap but won't get higher than 2x that.
CoinDesk:
https://www.coindesk.com/alt-right-ico-social-network-gab-sell-10-million-tokens/
SEC filing:
https://www.sec.gov/Archives/edgar/data/1709244/000114420418004542/tv484000_partiiandiii.htm#gab_006
They've already raised $404,752. The minimum is $252, which is a bit too much to throw around without doing proper research.
Thoughts on that? What's the potential here?