While as a company they might not endorse bitcoin, I cant see them ignoring us as a potential market.
If they take even more than a passing interest in catering a bit more specifically to bitcoin by adding hashing cores / other to their GPU's Id consider it to be the death of all low level competitors asic/fpga/other.
I think it would be good thing as well, better availability, reliable company, no warranty issues etc etc and they remain a multipurpose device.
The next few generation of gpu's will be very interesting.
Yes I noticed they specifcally advertise the 7000 series as efficient miners. (Independently of the topic this is great news for bitcoin and cryptocurrencies in general)
The outcome will depend on whenever our asic companies actually deliver.... Since by your previous posts I recognice you as a BFL sceptic you probably know where I am pointing at.