Seems like if he only has businesses established in Turkey, and also resides in Turkey, this gesture wouldn't be beneficial for him. Actually it could be risky for him... On the other hand, if he has businesses established in Russia it may be profitable to act this way.
Yes... he is having a total of four restaurants in Russia and he is residing in that country. There are a lot of Turkish nationals residing in Russia (around 90,000 according to the Russian sources), and many of them own businesses such as cafes, restaurants and breweries. A significant number of them are having ties to the various mafia groups in Russia and this helps them in getting rid of the competitors.