Advertising has come a long way from the days, when, hand written posters were plastered all over the walls. I fondly remember when the circus used to be in town, how loud speakers would be installed on vans going around time telling everyone the showtimes and address when the next show would be on. Today those colors and gimmickry in real time has been taken over by the digital marketing and advertising, where the same form of advertisements appear albeit they are nontangible and can be deleted at the whim and fancy of the receiver.
This form of digital advertising has shown constant growth for the last four years and has become bigger than television advertising. With an annual growth rate of 23% this sector is bound to cross over 42 billion dollars by 2020. While the market for this form of advertising is growing at a tremendous pace, it has been unable to capture the attention of the customers hence low conversion rates and is fraught with frauds where advertisers have paid more per customer in the long term.
The most popular program in all the digital marketing or advertising industry has been without doubt the ‘pay per click’ program where advertiser pay as and when the customer clicks on their link. This way the advertiser is protected somewhat but this program also doesn’t ensure sales thus the conversion rate per customer is always higher than what is being advertised by the online marketing agencies.
Ubex is trying to change the traditional digital advertising agency by bringing artificial intelligence, and, is trying to solve all these problems that haunt the current market. It intends to combine all the advantages of programmatic tech, neural networks and smart contract in to one single platform. What it will do is convert the business model of ‘pay per click’ to ‘pay per sale’ thus giving the customers added value for the buck spent.
You might be thinking, well, this sounds interesting, but as a digital marketing company, until and unless you send out in bulk, chances for you to make any real money are almost nil. This is where, Ubex’s neural network comes in, which will use algorithms to calculate the customer interest and previous searches and present him with the most interesting purchase for the customer. By doing these calculations not only chances of sale are increased but cost per conversion will also come down.
The current industry frauds is another area where Ubex plans to change the game. By using Block chain technology, it intends to provide the customer with better transparency and offer him better advertising models than the traditional pay per click models.
What Ubex intends to offer its advertisers is :
1) Create offer to specify the commercial terms
2) Help the customer in creating their own widget /choose from selected
3) Analyze the target audience, demographics etc. to allow for the best possible user specific advertising widget.
4) Create a campaign and monitor it.
Ubex is launching a token that will help to solve the need to credit funds from the advertisers account for displaying the advertisement material as there are no current crypto currencies that serve the need .More information on the project can be found at https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?6977 or by visitng their website at https://www.ubex.com/ or joining the telegram group at https://t.me/UbexAI .
Author : https://bitcointalksearch.org/user/sidjain-1341944
Topic: Ubex - Better and cheaper digital advertising through AI. (Read 172 times)
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