Sounds interesting. I think the promotion is the most important thing. You should post in other forums, request for cooperation with shops etc..., maybe ask some youtuber if they want to promote your coin, make exchange, write to some news papers/magazines etc...
But you need one thing that protrude your coin from the others. Simplicity? I don't think that this should be the key point. What is so scary to use bitcoin? In my opinion it isn't difficult. And please answer just one question: Are you wanting to make profit? Or are you doing it only for fun,...?
Maybe I can help you a little bit with the design of your webpage and promotion, well, think about it.
(Please note that I'm german. If there are any mistakes, you'll allowed to correct them. But please keep in mind that I'm coming from Germany.)
I'm doing it mostly for fun but I imagine there will be chances for profit on down the line. Advertising in the web client comes to mind.
Are there any other coins doing what I'm trying to accomplish? There are literally thousands of alt coins right now, its hard to keep track of them all. Insanity is defined by doing something over and over and expecting a different outcome every time. By offering a customizable HTML5 web interface instead of the same old Qt window we are changing up a core component.
I did an impromptu survey of sorts with my coworkers. I asked 100 people if they had used Bitcoin and what their experience was with it. Out of over 100 people, 20 knew what Bitcoin was and only 3 had used it before, but did so only once or twice. The regular Bitcoin consumer is a bit of a Unicorn around here.
When I asked the 20 people that knew about Bitcoin why they didn't use it, I got a few answers. They Ranged from; its hard to buy Bitcoin, not knowing how to use Bitcoin, to them thinking its downright illegal to trade Bitcoin because of all of the illegal stuff that is done with it. I did alot of educating during this impromptu survey to say the least.
What I found out is that the average user still doesn't know jack about Bitcoin. Bitcoin has a tarnished name because of all of the illegal stuff that is showed in the news too.
My conclusion is there either needs to be ALOT of education on how to use Bitcoin or we need to make a Crypto-currency that is more user friendly. More like what 95% of the public already uses on a daily basis.