Recently Tesla bough Bitcoin, in my view as a Marketing strategy, since the amount compared to the assets of the company is kind of small.
However, the COVID crisis and how some of the shares recovered very fast has accelerated the need for the companies to embrace the digital economy, and that includes crypto assets. Some of this cases are already know, but I am sure we can come with many others that show how a company can increase the share price, improve it´s financial structure, sales or anything that can potentially create value for the shareholders:
- Plainly, as a means of payment. You may potentially sell to people who would like to spend BTC.
- Marketing, looking "cool", creating awareness.
- Diversifying the portfolio.
- Having a reserve that is not Government linked.
- Protect the reserves from inflation, particularly in certain countries.
- Unifying prices across economic areas (if interested).
Any other that could go to the bottom line or could increase intangible value?
Topic: Using of Bitcoin to increase the value for shareholders of publicly listed Co´s (Read 51 times)
February 15, 2021, 01:35:05 PM
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