Hey folks. Gonna do a quick informational post to get altcoin investors up to speed on VRA.
VRA (ERC token) also known as VRAB (the binance BEP2 version) is a 4 mil mcap alt trading on kucoin. It is most similar to Basic Attention Token (brave) although they are also not similar at all. VRA works at the video player level, meaning it works natively in google chrome, internet explorer, opera, WHATEVER browser you have. The team believes the best way to succeed in the advertising industry is to
not change viewer habits. This is key. If you mom uses google chrome, don't get her to download a whole new browsing app, the ads must work natively in chrome.
So as you can see it is quite dissimilar to BAT, for example you can watch a video ad in the BAT browser and claim VRA rewards at the video level, and BAT rewards at the browser level. Frictionless, and not changing viewer habits.
Okay lets talk numbers. Currently its 14% of ico price sitting at a 4 mil mcap. So it can go 7x before ICO investors break even. The team is a successful bunch who have already made it in the industry.
TEAM MEMBERSChris Gale Co-Founder (
https://www.linkedin.com/in/chgale/)
launched and ran
http://Dingit.tv delivered video to 30M+ users. Did 1.1B ads monthly, 5th largest ad network in the world. Sold Odyssey for stock worth at the time of public offering of Phunware $50M
David Rowe Team/Advisor (
https://www.linkedin.com/in/davidrowe2/)
Founded Easynet, the largest ISP in Europe. Sold to SKY for $200M + became a managing board member. responsible for roll out + integration Sky Broadband network + all B2B activities (SkyBetting, Gaming, Sky Business)
R J Mark - Co-FounderProvided new ways to broadcast and stream video-content. Prev companies inc. OVEX Ltd, Liquidstream, DataGard. Involved in building large streaming platforms with ad stacks scaling to billions of ad impressions.
John Rankin - Exec TeamTalking Tom and Friends was a media franchise created and owned by Outfit 7 which John was Managing Director of. Talking Tom app received 7 BILLION which John played a pivotal role in
Roadmaphttps://pbs.twimg.com/media/ESOu_xGU8AAcGPo?format=jpg&name=mediumAs you will see on the roadmap, they are releasing all their major roadmap items this month (March 2020). A gamestore with millions of views, where game publishers will have to buy verasity off exchanges to use the ad network (including google and facebook ad stacks) to reward viewers. Rewarding viewers for their time is a new idea (with BAT leading the charge) But has never been done in such a frictionless manner (native browser | browser app). My bet is by offering a solution for viewer attention thats native and frictionless this project will become very well known soon.
Already they are reporting viewer engagement and return visitor stats of between 130% and 300% so it makes sense for content creators to implement this solution.
Other roadmap items this month include:
Fiat to VRA payment gateway and integrate into Verawallet
Add Google and Facebook ad networks to ad stack
Provide ads into games and live stream esports and gameplay as if they are part of the content
Integrate Verasity tech into a large asian online video platform serving large asian publishers
Integrate Verasity SDK into a large exchange to showcase rewarded video for their clients
Earn VRA without needing to stake - with a VRA splash app with ads on mobile home screen
Verasity Games Store release with millions of views - creating real demand. This is no longer just a speculative trading coin
Integration of VRA redemption for game publishers
VRA credit card
Next generation rewards based ad engine
If you've ever played a free to play mobile game you will known the entire mobile game industry makes money through ads, and by giving away in game crystals to watch a video. Now imagine instead of getting relatively worthless ingame crystals you get a cryptocurrency that can be used in game or converted to cold hard cash and used to buy anything. This makes the incentive to watch an ad exponentially higher for the consumer. And this is exactly what publishers and advertisers want. An engaged audience. This is one to keep an eye on with real-world use and token buybacks starting next month.
https://verasity.io/#roadmapLast but not least, the Binance chain version VRAB (-B stands for BEP2) is the first binance chain token to start trading on kucoin.
Here is a quote from cz_binance
“Video is a powerful tool to educate, engage and entertain. Verasity’s video player solution offers the perfect vehicle for viewers, publishers and content creators to benefit from the utility of blockchain technology. I’m glad that Binance and Verasity are leading that charge globally.”
CZ (Changpeng Zhao), CEO & Founder of Binance