Big money and marketing are no longer an effective tool to win an election.
Yeah... that's why ever more independents not affiliated with major political parties that can provide election funding are winning elections... not.
Independents are not winning because voters turn out rate is low. Most independent voters sit at home and complain rather than going out and do something about it.
Similarly, people don't think independent candidates can win and don't vote for them. They constantly state US is a two-party system but with enough support there could easily be a third party.
