In the end, we are dealing with a market that has two sides to it. One side most people here had no problem with enjoying last year, and the other (ugly) side is what gets people depressed. Sure, the market doesn't look good, but this is what happens when people buy coins blindly regardless of the price in order to buy into ICO's.
ICOs are one another reason why Bitcoin and Ethereum soared to these lows, they were mostly scams (who ran away with people's money by cheating both - the participants who invested and the markets by selling off whatever they collected. I don't say that all of them were cheaters, but most of them offloaded their assets and converted them into fiat and in the vie of these, those ICOs which had a real motive and were really doing something in their industry, stopped their developments after they found that their projects won't succeed at those values.
The reason people didn't care what levels they bought at is because of how tokens were priced against the US dollar. If you want to buy $10,000 worth of ICO tokens, it doesn't matter if you buy Ether at $1000 or Bitcoin at $15,000, the result is still that you get $10,000 worth of ICO tokens. In that regard, Bitcoin and Ethereum could have easily broken through $30,000 and $2000 if the craze lasted longer.
Yeah, it's true that they bought even at lower levels than ATH and were all in bigger profits (like when the value of their tokens and BTC both were going high, it was a win-win situation for them). What could've motivated good ICOs to cheat the markets by breaking down the value of BTC and ETH in USD? Their self-interest. When the value started shaking off towards down, users with ICO tokens might've wanted to get out of BTC and ETH, so they started selling off their tokens for cheap to either short BTC or just sell everything they had.
It's just waiting for the next hype to pop up and we repeat the same cycle again. People never learn. I thought they would, but the idiotic gamblers we were dealing with years ago are still here, and they brought their friends and family with them.
This is why the values didn't stabilize and we saw a gradual downturn, the confidence level of most people who went all in with either their families or friends involved, lost it all after all this happened and even if they lost theirs, new people (who were not the part of last year's bull run) will commit the same mistakes and bring their families in this ^business^ and once the bull run begins, they'll start offloading their assets by dumping their coin on their families and friends only by selling those coins to them only, because as I said, their selfishness is all they'll have during that time.