Author

Topic: WeUseCoins needs work! (Read 842 times)

legendary
Activity: 1064
Merit: 1001
May 24, 2013, 02:39:33 PM
#6
full member
Activity: 219
Merit: 101
May 24, 2013, 02:36:11 PM
#5
It's facebook's fault - they use the first paragraph of text on the page regardless of the page you post.  The first paragraph on the weusecoins site happens to be "Bitcoin verifies transactions with the same state-of-the-art encryption that is used in military and government applications."


It is possible to control what shows up with meta tags or with facebook open graph API, so if anyone from weusecoins is reading this, you can fix how weusecoins shows on facebook with these strategies: https://www.facebook.com/notes/hyperarts-web-design/set-up-your-website-to-control-images-text-in-facebook-status-update-links/10150320031290844
legendary
Activity: 1064
Merit: 1001
May 24, 2013, 02:35:59 PM
#4
the keyword in that phrase is "encryption"

Words like that turn normal people off. Explain "encryption" to a soccer mom. What they want to hear instead is "safe" or "secure." For example:

"Bitcoin is digital money which can be safely stored and securely sent to anyone without paying a bank!"
newbie
Activity: 28
Merit: 0
May 24, 2013, 02:23:17 PM
#3
the keyword in that phrase is "encryption"
hero member
Activity: 644
Merit: 500
May 24, 2013, 02:00:29 PM
#2
I thought you were upset about the tirade against minimum wage. Oops!
legendary
Activity: 1064
Merit: 1001
May 24, 2013, 01:57:38 PM
#1
So I linked to weusecoins.com from Facebook and this is what popped out:



To a normal person (i.e. not a Bitcoin nerd) this is not going to make any sense at all and might actually be harmful to our goals. Using the word "government" and "military" probably doesn't send a good signal! Furthermore, normal people don't know anything about encryption. They use insecure passwords and trust central authorities with their personal information. Touting Bitcoin's mathematical properties will likely elicit yawns and drooling.

Consider instead:

"Bitcoin is digital money!"

Well I'm no copywriter but you get the gist.
Jump to: