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Today at 10:25:27 PM: 1 to SayNumo for Re: What are the advantages of announcing in bitcointalk
1 - FEEDBACK: Bitcointalk has a lot of users who will tear your idea apart if it's bad, provide suggestions and market validation for the idea if it's good, and ask a ton of questions regardless, which would benefit the upcoming project a ton — the ICO team will be able to see (and hopefully patch) holes in their plans if there are any. You might think you don't need others' opinions, but you do; external feedback with unbiased eyes is extremely helpful in any project so that you don't end up not seeing the forest for the trees.
2 - ACCOUNTABILITY: Announcing on the forum will keep the ICO team accountable, as the ANN post essentially provides a direct way for users to not only comment on the project and hopefully get involved as token buyers eventually, but also to hold the team accountable if they end up being scammy, shady or evasive in any way. Even if it's just to warn other users to stay away from a particular ICO, that's still huge. Now, that might not sound attractive to an ICO manager, but if their project is legit, what do they have to be afraid of? Announcing on Bitcointalk is a great way to build trust with users because the forum is a respected source of information on anything crypto-related.
3 - MARKETING: As a poster above said, Bitcointalk is THE forum, and your project will get a lot of eyeballs on it even before it gets buried with all the other ANN posts. If the ICO manager monitors the topic and answers all questions from users, the topic will stay alive, drawing more people's attention, more interest and sell more people on the idea. Free marketing! All of this, of course, assuming that the ICO is any good.
Last but not least,
4 - BOUNTY: If the ICO is planning a bounty campaign, I can't think of a better place to recruit participants of any forum rank and level, no matter what type of campaign you want to run. Again, due to the sheer number of people who visit the forum regularly.
With regards to bounty campaigns, the advantages come from exposure: you essentially recruit a free army of users willing to amplify the message about your project in hopes of receiving a reward later. It's like getting a loan on your marketing. The danger is spamming and low-quality posting though, which in my eyes is a pretty big disadvantage.