How do you think it is possible to raise a promising, but not having significant capital, project from the bottom and bring it to high heights in the world of cryptocurrencies? What strategies and actions can help to develop promising ideas without initially having huge resources?
Developers tend to go for crowdfunding. It was very popular way of getting funds. And for this crowdfunding to be successful, the project developer must be very knowledgeable in promoting and marketing their project. They should also convince influential people into believing to their concept.
It is all about advertisement and marketing. Exposure and good impression is the key to cater investors. The project should have a good communicator and efficient marketer and for a project to get noticed they need to invest more on marketing and advertisement and at the same time hunt for partners that can give benefit for the project in terms of exposure and influence.
What most smart devs and their teams do to raise awareness if they don't have funds to play around and advertise their projects is to airdrop their tokens and then create room for referral bonuses so those recruited can recruit others. Some of them run bounties and then offer to pay hunters with their unlisted tokens. Those two techniques seem to work better than others with the developers not having to commit much capital to it.
Airdrop has proven to destroy the project's market if not planned carefully. Instead of giving away the token and get collected by bots and get dumped the moment the project enters the market, I believe it is much better to look for investors giving them bonuses depending on their invested amount.
I agree with bounty campaign and compensate the advertisers with unlisted token but not airdrop because I think airdrop is only a waste of fund.