- What do you think about re-branding?
Example : Today i got email about bitcoin.co.id changed to indodax
https://i.imgur.com/RkZ6sqx.png
- Re-branding it's good?
- If you think it's not good tell me why?
Thank you
BOYZ97
It can relatively be seen good by people but it can as easily become a red flag. Example by how investors in stocks see a rebranding of a product: either the sales/business model are a bust or there was a scandal and the company is holding by the threads trying to salvage what is left. It can also be seen as a good thing if the company has a long lasting reputation and just wants to "spoli" themself/their product witha rebranding on an anniversary or other big (and ofc good) event.