Author

Topic: WHAT DO YOU THINK ABOUT RE-BRANDING (Read 132 times)

newbie
Activity: 65
Merit: 0
March 12, 2018, 05:26:48 PM
#4
Hello, I just need to make some discussion about re-branding  Wink

- What do you think about re-branding?
Example : Today i got email about bitcoin.co.id changed to indodax

https://i.imgur.com/RkZ6sqx.png

- Re-branding it's good?

- If you think it's not good tell me why?


Thank you Smiley

 Cool BOYZ97  Cool

It can relatively be seen good by people but it can as easily become a red flag. Example by how investors in stocks see a rebranding of a product: either the sales/business model are a bust or there was a scandal and the company is holding by the threads trying to salvage what is left. It can also be seen as a good thing if the company has a long lasting reputation and just wants to "spoli" themself/their product witha rebranding on an anniversary or other big (and ofc good) event.
full member
Activity: 574
Merit: 101
March 12, 2018, 05:17:25 PM
#3
A lot of companies re-brand in one moment of their development or another.
Startups often re-brand because they haven't started with the most accurate brand in the beginning. So it is something completely normal.
member
Activity: 106
Merit: 10
March 12, 2018, 02:57:23 PM
#2
It seems that normally it's fairly pointless as a task. I do not think that a new brand is greatly going to change the fortunes of a coin within the crypto space. If the fundamentals are solid then it should be a success, if they're not then they should focus their attention on that instead of on changing the name and logo.
full member
Activity: 658
Merit: 106
March 12, 2018, 02:34:52 PM
#1
Hello, I just need to make some discussion about re-branding  Wink

- What do you think about re-branding?
Example : Today i got email about bitcoin.co.id changed to indodax



- Re-branding it's good?

- If you think it's not good tell me why?


Thank you Smiley

 Cool BOYZ97  Cool
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