What are your thoughts on this?
Well, playing games is a form of entertainment. We usually prefer to play games in our free time. There are some people play the game full-time and are making a good living alongside entertainment. I believe that a lot of good scoring can be done through playing games. I myself have seen my friend earn well by playing games. If you understand well and have good experience in gaming then there is no problem. You can earn as well as entertainment by investing. before enrolling in the games, you must read carefully and then enroll.
What exactly is the end goal for this project? Worth looking into?
The only reason to monetize using micro transactions is that you can start investing here with low capital and small transactions will be completed well through micro transactions. I think investors can trade at their convenience. Through these they gain credibility of the project.
It is difficult to say exactly what their ultimate goal is because if they have long-term thinking, then something is possible, and if they want to take the money of the investors and leave, then it is different. I have seen many early adopters return with profits and later adopters suffer losses.