For me the decentralized nature of bitcoin and the thought of being able to send coins to anybody in any part of the word, no third party, no regulation(specific amount), no bullshit is mind blowing.
For me in directly speaking, I would really love bitcoin is because this is only way to have a alternative source of income in directly getting a big profit unlike to trade my usual business which is buy and sell of goods like t-shirt and pants but here in bitcoin so nice I spend my whole day here for joining in bounty campaign while doing my daily job as a graphic artist.