GEON Network - a booming name in the marketing industry - provides an ideal platform for businesses to show strong statements that they really care about their customers' experiences.
GEON Network is an AR platform that is ideal to be applied in places of sports, events, exhibitions, and exhibitions, because it is easy to use, safely supported by blockchain technology and easily adapt to any space.
Geon.network is an interesting model because they create a virtual economy where users can find, fund, and mine for coins.
Topic: What is Geon Network all about? (Read 215 times)
Geon Network accelerates its GEON ÐApp by teaming up with POA Network
Geon Network, a leader in Augmented Reality (AR)-enhanced location-based services, is partnering with POA Network to deliver a more robust, efficient, and secure, Geomining experience. https://medium.com/@geon/geon-network-accelerates-its-geon-%C3%B0app-by-teaming-up-with-poa-network-faf0ee951a6e?fbclid=IwAR1i2-QaC6qAvk-K3LMPBqOOyLZvExzYfQZtix6v-fYxg30ikB4tYp6Xt2I
Geon Network, a leader in Augmented Reality (AR)-enhanced location-based services, is partnering with POA Network to deliver a more robust, efficient, and secure, Geomining experience. https://medium.com/@geon/geon-network-accelerates-its-geon-%C3%B0app-by-teaming-up-with-poa-network-faf0ee951a6e?fbclid=IwAR1i2-QaC6qAvk-K3LMPBqOOyLZvExzYfQZtix6v-fYxg30ikB4tYp6Xt2I
Geon Network has been listed on wings.ai and is available for forecasting. How much will raise from its token sale? Please show your support for Geon Network and submit your forecast! To learn more: bit.ly/2SAKGtP
Using Geon to attract more customers
I’ve recently learned of a project that allows you to create ‘Geons’ on your business front. A good analogy for this is a ‘Pokemon Go’ stop, basically in the Geon app there would be a giant floating crystal that attracts every Geon’er in the area to visit the store, and receive coupons to purchase something there.
PPC ads are great for your website… But Geon is quite possibly the future of attracting customers in person, check this out: https://geon.network/
PPC ads are great for your website… But Geon is quite possibly the future of attracting customers in person, check this out: https://geon.network/
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Using Geon for events
As someone who frequently attends events, I’ve recently heard of a blockchain project known as Geon. If you’ve ever attended in-person events before you know it’s painfully hard to stand out in the crowd of people. That’s where Geon comes in, Geon allows organizers to attract users to their booth by creating a ‘Geon’ basically, an ATM in their augmented reality app that rewards people for visiting the booth.
As someone who frequently attends events, I’ve recently heard of a blockchain project known as Geon. If you’ve ever attended in-person events before you know it’s painfully hard to stand out in the crowd of people. That’s where Geon comes in, Geon allows organizers to attract users to their booth by creating a ‘Geon’ basically, an ATM in their augmented reality app that rewards people for visiting the booth.
Did you know that you can leave a secret message hidden in a GEON?
ONLY those physically present within that GEON’s range will be able to read it. And if you’d like - you can also protect it with a password! 😎
ONLY those physically present within that GEON’s range will be able to read it. And if you’d like - you can also protect it with a password! 😎
Geon, an augmented reality app that is built off the blockchain plans to incorporate three different types of virtual beacons dubbed ‘Geons’, that users will be able to create.
Stationary Geons to attract consumers to a business establishment
Mobil Geons that move, allowing for users to compete in a ‘follow the leader’ type game
Global Geons, for economic relief or conduing worldwide market research
I personally believe that Geons make the project unique compared to any project I’ve seen, if you want to read more about them, check out page 21 of the whitepaper here: https://geon.network/download/Geon_Whitepaper.pdf
Stationary Geons to attract consumers to a business establishment
Mobil Geons that move, allowing for users to compete in a ‘follow the leader’ type game
Global Geons, for economic relief or conduing worldwide market research
I personally believe that Geons make the project unique compared to any project I’ve seen, if you want to read more about them, check out page 21 of the whitepaper here: https://geon.network/download/Geon_Whitepaper.pdf
many implement it like that, the most important thing is the very low cost that will be sought by traders to trade in your place, hopefully my proposal will be realized
Geolocation is revolutionizing retail
The retail landscape is changing rapidly. Established retail chains are disappearing, and companies that previously existed only online are moving into storefronts. In this uncertain environment, blockchain-powered geolocation technology offers retailers many advantages.
Marketing: The most obvious use case for geolocation data is in marketing, as geofencing and beacons let marketers deliver communications to a precise audience. Geofencing lets retailers deliver messaging within a specific area, such as a neighborhood or a city block. When a customer enters the area, the GPS location transmitted by their mobile device triggers the delivery of a precisely targeted and individual communication. Local marketing like this can be effective in generating traffic at physical stores. And because it can integrate the online and bricks-and-mortar retail streams, allowing a seamless transition between making a purchase online and picking up a product in a nearby physical store, local marketing can also be used to improve the overall customer experience. Beacons are even more precise, since they depend on location data delivered using Bluetooth technology. Beacons allow retailers to track customers’ movements within a store. This sets up an opportunity to deliver micro-moment marketing: campaigns designed to catch an individual’s attention at the very moment they are standing in front of a product.
Rewards: Blockchain-powered virtual objects, such as those powered by Geon.network, give retailers an opportunity to generate personalized customer interactions. When customers interact with a Geon by making a purchase, they receive rewards from the retailer. Retailers can also use Geon.network’s smart contracts to program rewards to be granted when customers complete a wide range of actions. These might include looking for specific products online, visiting a retail location frequently, completing a survey, or sharing their data. Blockchain-based rewards also make it possible for manufacturers to interact directly with consumers, using token-based rewards that can be redeemed at any retailer.
Data collection: Data about customers, such as where they live, the products they buy, and the products they think about buying, is extremely valuable. Even if a customer doesn’t directly share their address, the GPS, Wi-Fi and cellular data on mobile devices constantly generate information. Home and work addresses may be inferred based on how long a phone is stationary at certain times of the day. These technologies also share information about the apps installed on mobile devices, and the content viewed on those devices. This data is regularly shared with marketing companies. Geolocation data can also be used to deliver marketing messages based on consumer habits. Going to the gym daily, for example, might trigger targeted ads from a health food store, or from a retailer that sells workout apparel.
Data collection can also be used on a much larger level. In 2017, Thasos Group established that Whole Foods saw a 17% increase in traffic after its parent company Amazon announced that it was lowering prices. Thasos used distributed computing and machine intelligence to assess this geolocation data, and identified Trader Joe’s as the competitor that lost the largest share of customers to Whole Foods.
Asset tracking, inventory management and supply chain management: Asset tracking and inventory management can be linked to smart contracts. This lets location-based product management operate in real time. Retailers will be able to optimize just-in-time delivery and locate inventory with a high degree of accuracy. In addition to providing an enhanced retail experience through more precise inventory management, the cost savings realized by using this technology can be passed on to consumers. Asset tracking using beacons lets retailers track merchandise with a high degree of precision. This is useful in stockroom and warehouse management. It also has possibilities for retail in providing precise item location data to consumers. Another technology that can benefit retailers is RFID, which can be used for selective object identification. This can even be used for employee tracking, which can have benefits for HR management. Placing supply chain data on the blockchain also has many possible benefits for retailers. When production records are indelible and transparent, opportunities for counterfeiters are reduced, and product quality and safety can be enhanced. Finally, as both retailers and consumers pay more attention to inefficiencies and waste, there is growing interest in limiting the distance that products travel. For retailers, local producers may represent a new way to keep shelves full. For consumers, this represents an opportunity to make choices that benefit the environment as well as their local communities.
These are just a few of the ways that geolocation data, powered by blockchain technology, is changing the retail landscape. And because they all offer an opportunity to improve the customer experience, it is highly likely that retailers will look for additional opportunities to use this technology going forward.
Sources:
http://apps.bostonglobe.com/business/graphics/2018/07/foot-traffic/
https://thasosgroup.com/insights/
https://www.infsoft.com/blog-en/articleid/60/indoor-tracking-using-beacons-or-rfid-what-are-the-differences
Marketing: The most obvious use case for geolocation data is in marketing, as geofencing and beacons let marketers deliver communications to a precise audience. Geofencing lets retailers deliver messaging within a specific area, such as a neighborhood or a city block. When a customer enters the area, the GPS location transmitted by their mobile device triggers the delivery of a precisely targeted and individual communication. Local marketing like this can be effective in generating traffic at physical stores. And because it can integrate the online and bricks-and-mortar retail streams, allowing a seamless transition between making a purchase online and picking up a product in a nearby physical store, local marketing can also be used to improve the overall customer experience. Beacons are even more precise, since they depend on location data delivered using Bluetooth technology. Beacons allow retailers to track customers’ movements within a store. This sets up an opportunity to deliver micro-moment marketing: campaigns designed to catch an individual’s attention at the very moment they are standing in front of a product.
Rewards: Blockchain-powered virtual objects, such as those powered by Geon.network, give retailers an opportunity to generate personalized customer interactions. When customers interact with a Geon by making a purchase, they receive rewards from the retailer. Retailers can also use Geon.network’s smart contracts to program rewards to be granted when customers complete a wide range of actions. These might include looking for specific products online, visiting a retail location frequently, completing a survey, or sharing their data. Blockchain-based rewards also make it possible for manufacturers to interact directly with consumers, using token-based rewards that can be redeemed at any retailer.
Data collection: Data about customers, such as where they live, the products they buy, and the products they think about buying, is extremely valuable. Even if a customer doesn’t directly share their address, the GPS, Wi-Fi and cellular data on mobile devices constantly generate information. Home and work addresses may be inferred based on how long a phone is stationary at certain times of the day. These technologies also share information about the apps installed on mobile devices, and the content viewed on those devices. This data is regularly shared with marketing companies. Geolocation data can also be used to deliver marketing messages based on consumer habits. Going to the gym daily, for example, might trigger targeted ads from a health food store, or from a retailer that sells workout apparel.
Data collection can also be used on a much larger level. In 2017, Thasos Group established that Whole Foods saw a 17% increase in traffic after its parent company Amazon announced that it was lowering prices. Thasos used distributed computing and machine intelligence to assess this geolocation data, and identified Trader Joe’s as the competitor that lost the largest share of customers to Whole Foods.
Asset tracking, inventory management and supply chain management: Asset tracking and inventory management can be linked to smart contracts. This lets location-based product management operate in real time. Retailers will be able to optimize just-in-time delivery and locate inventory with a high degree of accuracy. In addition to providing an enhanced retail experience through more precise inventory management, the cost savings realized by using this technology can be passed on to consumers. Asset tracking using beacons lets retailers track merchandise with a high degree of precision. This is useful in stockroom and warehouse management. It also has possibilities for retail in providing precise item location data to consumers. Another technology that can benefit retailers is RFID, which can be used for selective object identification. This can even be used for employee tracking, which can have benefits for HR management. Placing supply chain data on the blockchain also has many possible benefits for retailers. When production records are indelible and transparent, opportunities for counterfeiters are reduced, and product quality and safety can be enhanced. Finally, as both retailers and consumers pay more attention to inefficiencies and waste, there is growing interest in limiting the distance that products travel. For retailers, local producers may represent a new way to keep shelves full. For consumers, this represents an opportunity to make choices that benefit the environment as well as their local communities.
These are just a few of the ways that geolocation data, powered by blockchain technology, is changing the retail landscape. And because they all offer an opportunity to improve the customer experience, it is highly likely that retailers will look for additional opportunities to use this technology going forward.
Sources:
http://apps.bostonglobe.com/business/graphics/2018/07/foot-traffic/
https://thasosgroup.com/insights/
https://www.infsoft.com/blog-en/articleid/60/indoor-tracking-using-beacons-or-rfid-what-are-the-differences
What is Geon Network?
Read Here:
Adding geolocation data to enhance customer loyalty programs
The most common ways of obtaining geolocation data are geofencing, beacons, and Wi-Fi proximity. Geofencing uses the GPS locations transmitted by mobile devices. It is most effective when used for small regions such as neighbourhoods or streets. Beacons are even more precise. Placed in a store, they receive location data from nearby devices via Bluetooth, and can provide with information about how people move around and shop in a store. Finally, when customers login to a retailer’s Wi-Fi, they provide data that can be used to generate precise notifications.
The primary advantage of geolocation data is that it offers an opportunity to gain additional contextual information about a customer. Geolocation data lets marketers gain insights on how customers interact with their mobile devices, and in what contexts. Through these insights into customer behaviour, retailers can do more to anticipate customer needs. Here are some questions for retailers to consider:
· What is the customer looking for, and why?
· What brands does the customer prefer?
· Is the customer a new or returning visitor to this location?
· How does the customer want to receive communication?
By gaining answers to questions such as these, retailers can “incorporate timeliness and context into communications to support relevance.”[1]
Here are some additional advantages that geolocation can bring to a loyalty program:
Targeting: Geolocation lets loyalty programs send notifications to customers within a specific area, increasing the likelihood that they will respond and redeem a reward. By sending notifications only to customers who are likely to redeem a reward, loyalty programs reinforce positive impressions in regular customers, and avoid generating disappointment among those customers who are not close to a store.
Personalization: While rewards typically highlight the products that a customer has purchased in the past, it’s equally important for retailers to recognize those products that a customer has no interest in. Offers for these products are unlikely to be redeemed. Because geolocation data can identify which areas of the store a customer visits, offers can be extremely precise.
Program growth: Geolocation data allows loyalty programs to communicate with non-members as well, and it can generate communications designed to encourage enrollment such as special offers for new members.[2] These are more likely to be redeemed if an individual is frequently near the retailer.
Feedback:Geolocation data can be used to generate customer feedback surveys. Frequently used following customer visits, these can also be used to prompt return visits after an absence, and can be further personalized based on previous purchase history.
At its best, geolocation allows retailers to provide personalized offers to customers that are relevant in the moment. Platforms such as Geon.network, which allows retailers to generate customer interactions using blockchain-powered virtual beacons, offer many use cases (including token-based rewards and personalized surveys) that can result in highly satisfied customers. Convincing customers that a loyalty program will add value to their lives is one of the greatest challenges for any loyalty program. When used to generate stronger customer relationships, geolocation data is a powerful tool that can bring many positive rewards for retailers as well as customers.
[1] https://excentus.com/how-geolocation-drives-loyalty/
[2] http://blog.mocaplatform.com/retailers-geolocation-customer-loyalty-programs/#.W9H-t_ZFxhF
Geon Network for services that allow you to create virtual objects or geons that are anywhere in the world. You can deposit funds (Geon Coins) in the Geons, which can be withdrawn by anyone nearby. To be interesting, the user must complete the task specified by the Geon maker.
What is Geon Network all about?
In short: Geon Network is a platform that delivers a brand new class of applications based on geolocation.
We believe there are many industries across the world that will benefit from our innovative approach. One of the greatest opportunities is in communities with low average income and/or limited banking facilities.
Like with other cryptocurrencies, the Geon Network enables value transfer between individuals.
We believe there are many industries across the world that will benefit from our innovative approach. One of the greatest opportunities is in communities with low average income and/or limited banking facilities.
Like with other cryptocurrencies, the Geon Network enables value transfer between individuals.
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