Topic: What percent to allocate to marketing? (Read 35 times)
It might seem off-topic, but triple AAA games invest 2/3 of their whole budget for marketing. Who might wonder why the games are crap, then...
I have noticed lately that a lot of folks hereabouts seem to think marketing / publicity is extremely important;
I have also noticed that many pie-charts of token-distribution allocate some slice to marketing / publicity.
Thus I am interested in how much percent the typical investor who thinks marketing deserves a budget typically allocates to marketing.
Presumably a person who thinks "marketing is everything" will be putting the vast majority of their investments into marketing-engines, advertising, publicity-systems and the like, figuring that the more powerful their publicity ability the more profit they can earn on maybe in many cases basically anything at all that they choose to promote.
Either by "affiliate advertising" or simply allocating some tiny portion of their budget toward purchasing things to advertise, ultimately the majority of their earnings will come not really so much from the things they promote as from having the ability to promote them.
In fact it seems to my naive thinking that at an extreme this kind of thinking might lead them to not even bother "investing" in any "inventory" such as coins or tokens or shares or whatever to advertise, leaning instead toward the affiliate approach or just directly being or investing into advertising agencies and such, either way basically promoting things they do not even own.
Probably because I hail from a free open source and community-based background, it has always seemed to me that each player or participant or investor or whatever one chooses to call them ought to be able to make their own decision as to how much of their capital to spend on "inventory" aka "investments" versus how much of it to spend on promoting such things; thus that individuals or Corps or groups or demographics or whatever who believe marketing is important would allocate more toward promoting the things they invest in than would folk who are of an opinion that if the thing is worthwhile it won't need such expenses: the "build a better mousetrap" idea versus the "if you aren't going to pay them to come they won't be coming" idea...
-MarkM-
I have also noticed that many pie-charts of token-distribution allocate some slice to marketing / publicity.
Thus I am interested in how much percent the typical investor who thinks marketing deserves a budget typically allocates to marketing.
Presumably a person who thinks "marketing is everything" will be putting the vast majority of their investments into marketing-engines, advertising, publicity-systems and the like, figuring that the more powerful their publicity ability the more profit they can earn on maybe in many cases basically anything at all that they choose to promote.
Either by "affiliate advertising" or simply allocating some tiny portion of their budget toward purchasing things to advertise, ultimately the majority of their earnings will come not really so much from the things they promote as from having the ability to promote them.
In fact it seems to my naive thinking that at an extreme this kind of thinking might lead them to not even bother "investing" in any "inventory" such as coins or tokens or shares or whatever to advertise, leaning instead toward the affiliate approach or just directly being or investing into advertising agencies and such, either way basically promoting things they do not even own.
Probably because I hail from a free open source and community-based background, it has always seemed to me that each player or participant or investor or whatever one chooses to call them ought to be able to make their own decision as to how much of their capital to spend on "inventory" aka "investments" versus how much of it to spend on promoting such things; thus that individuals or Corps or groups or demographics or whatever who believe marketing is important would allocate more toward promoting the things they invest in than would folk who are of an opinion that if the thing is worthwhile it won't need such expenses: the "build a better mousetrap" idea versus the "if you aren't going to pay them to come they won't be coming" idea...
-MarkM-
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