Totally agree with this. Paypal is missing the boat on this big time.
Could you explain further....
Right now bitmit only connects a merchant with a buyer, but if the product is digital then bitmit or it's competitor can do much more then that. For example, as soon as the bitcoin payment confirmed and locked it escrow, the trading platform can send automatic message to merchant, and merchant's web server will respond by sending an email to customer with all necessary details about how to access the product, e.g. it could be details for premium account on a file sharing website or a link to download music file. Merchant's web server in this case could be an old laptop with an application developed by operators of the trading platform. As the result customer will not have to wait for the merchant to manually process the transaction and will need to wait only one hour or less instead of a day.
EDIT: The merchant could specify that he is willing to release the product in less then one hour, e.g. with 0 confirmations, and eat the loss in case it was double spend. In that case escrow will send automatic message the moment it sees that the transaction was broadcasted.