The historical meaning of 'bounty' has been - "A sum paid to encourage trade”, but in the world of cryptocurrencies, a bounty campaign is an incentivized reward program to entice people to learn about the company and help spread the word. With a crypto bounty campaign, a company introduces its product or service through the community typically by providing some Tokens in exchange for specific tasks. Tasks can have varying difficulty levels and may range from simply following the company’s crypto social channels to creating video reviews on YouTube and even improving aspects of the cryptocurrency framework. It is a real and effective means of advertising which uses peer-to-peer communication and gamification - helping both the community and the company grow together.
Why is a bounty campaign good for the community?
The success of any company dramatically relies on building an active community around their vision, and bounty campaigns have proven to be an excellent way of building healthy communities and strengthening engagement. Hundreds or even thousands of bounty enthusiasts come together to support a company they believe in. This is important for the success of a blockchain startup since it attracts people who are willing to invest their time, interest, and money in an idea and are passionate to see it get successful in a new industry.
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