Institutional investments in Bitcoin, where it's viewed as an asset, are one thing, and accepting BTC as payment for clothes is another. I think we need more of the latter than the former because the in case of the former, the only thing people care about is profit, and they'll ditch Bitcoin easily because they don't care what it offers and represents. In case of payments, however, we're talking about making Bitcoin more available as money, and that's oriented on people who actually view it as a type of money and are willing to spend it.
Why would you like to see more crypto-friendly merchants if you won't use it for payment?
I am not entirely sure if that’s true. I do agree that getting bitcoin accepted for clothes is a good thing, that's how bitcoin will grow all around the world, clothes is an example but if all the online business' in the world start accepting bitcoin then we are definitely going to see a lot of changes in the world, however that also means that we are going to end up with a lot of buys and sells and some people may end up selling whatever they get from their sales. Whereas in the investment world I have seen people holding stuff for 50+ years, if they are making profit from it, then why sell it?
You and I may end up selling to use that for something, but these are billionaires who only care about how much they have on paper, not like they need to sell it and pay the bills, they already have millions upon millions in liquid cash for their expenses, this is just a way for them to buy and hold and increase their number on paper, same goes with stocks, Warren Buffet has been holding coca cola stocks for decades now, do you think he ever plans to sell it for profit? No way.